News

Diageo Completes Acquisition of Tequila Don Julio

Gaining full ownership and distribution rights for Tequila Don Julio and Tres Magueyes, alongside the 'La Primavera' distillery, inventory and agave supply, gives Diageo the ability to make investment decisions across supply, marketing, and innovation to support the continued growth of the brand, and become more competitive in the category.

Campari and Imbibe Make Another Toast To Charity In Third-Annual Negroni Week

During Negroni Week, a portion of the proceeds from every Negroni or Negroni-related item sold at participating retailers, bars and restaurants worldwide will be donated to the charity of their choice. In addition, Campari America will donate $10,000 to the top fundraising establishment's charity.

True Solution Protein Shakes Now Available Nationally Through UNFI

True Solution Protein Shakes will now be available at stores across the country, thanks to new partnership with UNFI. Solid sales growth and a strong demand for plant-based protein shakes convinced the leading independent national distributor of natural, organic and specialty foods to take True Solution national.

Tumeric: Elixir of Life Rebrands as Temple Turmeric

Renamed as Temple Turmeric, the brand's new label that emphasizes and centers the mandala artwork on the labels of the high pressure processed, juice-and-nutrient-rich product line.