VROU Water Launches into Tri-State Region
Served in a 12oz glass bottle, VROU Water is zero calorie, no sugar, and free of any artificial sweeteners or preservatives.
News
1% for the Planet Appoints Kate Williams as CEO
Williams has been part of 1% for the Planet since early 2014, following her nearly decade-long tenure as Executive Director of the Northern Forest Canoe Trail, a 1% for the Planet nonprofit organization.
ViSalus Launches ‘NEON’ Energy Drink
This fun drink gets its name because it glows under black light due to an element it contains from the South American Cinchona tree.
Tequila Casa Dragones Introduces Artist-Inspired Expression
Danh Vo and Tequila Casa Dragones are pleased to present Danh Vo Special Edition Punta Della Dogana 2015, a limited edition bottled collection in honor of Vo’s Slip of the Tongue, with Palazzo Grassi – Punta della Dogana – Pinault Collection.
Milagro Tequila Reveals New Campaign: “Agave Expressionism”
In a selective process, Milagro discovered three unique Mexico City street artists -- Beo Hake, Miguel Mejia (aka Neuzz) and Seher One -- who have since created unique works of art, bringing to life the transformation of agave into Milagro Tequila.
Revamped 5-hour Energy Website Features Auto Delivery Option
To celebrate the launch, the company will give away free t-shirts to the first 100 customers with orders totaling more than $25.00 as a thank you for visiting the web store.
Bundaberg Ginger Beer Expands West Coast Presence, Enters Ralph’s and Gelson’s
Bundaberg is now in over 7,000 outlets across the U.S. and can be found in 2,900 on-premise bars and restaurants, 2,200 off-premise independent retailers/liquor stores, and 1,900 chain stores.
Spirits Capital Partners Announces First Investment Partnership with Real McCoy Spirits
The Real McCoy is imported by Davos Brands, whose portfolio includes the Ty Ku Sake and Aviation Gin brands. Davos is led by Ty Ku founder Andrew Chrisomalis and Svedka founder Guillaume Cuvelier, and is partnered nationally with Southern Wine & Spirits and with Glazer’s in nine states.
Global Spirits Names Steve Ackerman as National Sales Director
A veteran of the beverage alcohol industry, Ackerman has over 25 years of leadership experience with well-respected companies including Allied Domecq, William Grant & Sons, Inc., and most recently as vice-president, national sales manager of Van Gogh Imports.
Chattanooga Whiskey Co. Rewrites State Law with “Vote Whiskey” Campaign
Chattanooga native and company founder, Tim Piersant, along with a team of whiskey enthusiasts and local supporters, launched the city’s first whiskey brand since prohibition in 2012.
Evolution Fresh Targets Conventional Grocery with New 11 oz. Line
The Starbucks-owned company recently launched a new six-SKU line of 11 oz. bottles that was designed to bolster brand presence and sales in mainstream retailers and tap into the vast well of consumers that have grown up on pasteurized super-premium juice brands like Naked and Odwalla.
Old Orchard Brands Introduces ‘Healthy Balance’ Juice Line
The new flavors are available in select grocery stores nationwide this month in ready-to-drink 64-ounce bottles with a suggested retail price of $2.49 per bottle.
Calypso Unveils New Consumer Website: DrinkCalypso.com
The release of the new website follows several key hires and new investment across the company’s Marketing, Sales and National Accounts divisions.
Wells Fargo C-Store Survey: 2015 to be “A Banner Year” for Beverages
Surveying retailers who represent over 15,000 convenience stores nationwide, the report found dollar sales of non-alcoholic beverages in C-stores were up 6.4 percent in the first quarter of 2015.