Jeff Rubenstein: From Coconuts to Watermelon in Two Moves
Rubenstein said he was recruited to WTRMLN WTR by marketing ace Rohan Oza, his former boss at the Coca-Cola Co., Inc.
News
C-Store Reports: Red Bull Back on Top, Cheaper Gas Pumps Up Beverage Sales
For the first time since August, C-store dollar sales of Red Bull topped that of Monster Energy, according to Nielsen sales data for the four-week period ending on Jan. 17.
Jones Soda Launches Cane Sugar Fountain Program
Developed in response to increased consumer demand for a premium alternative to the basic foodservice and QSR fountain offerings, Jones Soda has partnered with a number of customers and independent distributors across North America to offer Jones Cane Sugar Fountain Soda in a variety of classic and fun flavors that Jones is known for.
Sipp Eco Beverage Hires Josh Rosinsky as Vice President of Sales
Josh Rosinsky joins Sipp from French beverage manufacturer, Lorina, and will be responsible for growing and managing the sales organization as well as continuing to drive the company’s exponential growt
Cheribundi Brings New Fruit Refresh Assortment 12-Packs to Sam’s Club
Cheribundi’s Fruit Refresh 12-pack assortment contains four of each of the most popular flavors of Fruit Refresh including Cherry Lemonade, Cherry Cranberry, and Cherry Blueberry.
Advanced Refreshment’s Former Bottling Facility Seeks Buyer
The facility consists of separate manufacturing and warehouse/distribution buildings, which is located within 1 mile of 1-5 in Burlington.
Copper & Kings Brandy Co. Announces Lock, Stock & Smoking Barrels 2015 Line-Up
Copper & Kings owners Joe and Lesley Heron asked five renowned out of town craft brewers to join 11 local and regional breweries from Kentucky and Indiana to age one-of-a-kind craft beers in Copper & Kings American brandy barrels to serve at the event.
Sambazon’s New 100-Calorie Line is Still “Reduced Sugar,” Just Not in Name
Sambazon co-founder Jeremy Black said that the company made the decision to revamp the design and branding of the “Reduced Sugar” line prior to going into production, noting that both naming aesthetics and regulatory guidelines regarding labeling played roles in the process.
Transitional Times at Runa
Last October, Runa opened its doors to a much bigger cash infusion from MetaBrand Capital, a newly launched investment arm of MetaBrand’s food and beverage consulting firm.
Distribution Roundup: Pepsi True Hits Stores; Haralambos Welcomes Essentia
From Big Soda’s stevia-sweetened ventures landing on shelves to beverage startups securing their first major placements, here’s the latest in distribution news.
MusclePharm Expands Partnership with Tiger Woods
Tiger Woods will debut a new MusclePharm-branded water bottle in his first PGA Tour start of the year at this week's Waste Management Phoenix Open.
Piedmont Distillers Launches Midnight Moon Raspberry Moonshine
Midnight Moon Raspberry is authentically infused by hand-filling each jar with real raspberries.
Bacardi Limited Announces Europe Regional President Change
A 25-year veteran of the spirits industry, Paolo Perego most recently served as the Bacardi Regional President for Latin America and Caribbean (LAC) since joining the Company in 2012.
Can 5-hour’s “New and Improved Taste” Sway Consumers?
With the declaration that all 5-hour products have been reformulated to achieve a better taste profile, Living Essentials is hoping to quell some consumer unease with the energy shots.