After Profits Take a Hit, Coke Names New Marketing Chief
Coke today revealed that Joe Tripodi, its Chief Marketing and Commercial Officer, will be succeeded be Marcos De Quinto, who has been President of Coke’s Iberia Business Unit since 2000.
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Four Waters. Four Functions.
As various kinds of water innovation continue to surface in the beverage marketplace, broad modifiers are becoming harder to use. “Functional” or “Enhanced” water means a lot of things these days.
Califia Farms Announces Release of Pumpkin Spice Latte, Return of Holiday Nog
Califia Farms is providing the seasonal case at the grocery store with two exciting line extensions in fan-favorite holiday flavors: Holiday Nog made with Almondmilk, and Pumpkin Spice Latte made with Cold Brew Coffee.
Palo Alto Foods to Distribute Outpost Cold Brew in Bay Area
Outpost Cold Brew, a Los Angeles based beverage company born of Handsome Coffee (recently acquired by Blue Bottle Coffee) founding alumni, today announced an agreement with Palo Alto Foods.
Poland Spring Launches Cheers Campaign Before NYC Marathon
Poland Spring® Brand 100% Natural Spring Water, the #1 beverage brand in New York City, is kicking off a “Poland Spring Cheers” campaign in the lead up to the 2014 TCS New York City Marathon on Sunday, November 2.
Diet Coke to Celebrate New Taylor Swift Album
Taylor Swift and Diet Coke are teaming up for unprecedented programming events with iHeartMedia to celebrate the release of Swift’s highly anticipated, fifth studio album, 1989, on October 27.
Veterans Day to Mark Next Chapter for New RuckPack CEO
In November of this year, just in time for Veterans Day, Derek Herrera will leave his Marine Special Operations Officer active service title behind him to enter a new chapter as the full time CEO of RuckPack.
Dr Pepper Snapple Group Reports Third Quarter Results
For the quarter, reported net sales increased 3% driven by favorable segment mix, product and package mix and net pricing.
Body Armor’s “Upgrade” Slogan Faces FTC Hearing
Body Armor, the upstart sports drink brand that hopes to topple Gatorade from its long-held category leadership, may have to face an FTC hearing over its tagline, “Upgrade Your Sports Drink.”
Recording Artist Big Head Todd and the Monsters to Launch New Colorado-Made Moonshine
h i p Brand Development, Inc., a leading beverage branding, development and marketing company based in Denver, Colorado has announced today that they have signed a joint venture agreement with Colorado’s own Big Head Todd and the Monsters (BHTM) to launch a unique new moonshine.
Press Clips: Study Links CSDs to Aging
A study recently published in the American Journal of Public Health, summarized by Time, found that daily consumption of carbonated soft drinks can age white blood cells by almost two years.
Hennessy Releases V.S.O.P Privilege Limited Edition Bottle Designed by Peter Saville
Inspired by Hennessy V.S.O.P Privilege's celebrated heritage, the bottle was reimagined in Saville's signature, color-coded artistic style taking inspiration from the origin and composition, or "genome" of the grape itself.
The Launch of Imagine That
A New Food and Beverage Company, IMAGINE THAT, has set out to unleash health to the masses, launching a line of shelf stable beverages that provide the fundamental goodness of whole fruits and vegetables.
Mix1 Named Exclusive Sports Drink of the Phoenix Open
mix1 Life, Inc., (OTCBB: MIXX) announces that it is the Official Sports Nutrition Drink of the 2015 Waste Management Phoenix Open held January 26th- February 1st, 2015.