Tum-E Yummies Introduces Naturally-Sweetened Line Extension

fruitab_6pkCHARLOTTE, N.C., March 16, 2015 – Tum-E Yummies Fruit Flavored Water Drinks, owned by BYB Brands, Inc., announced today the launch of a multi-pack line extension sweetened with a blend of real sugar and stevia. The new blend is available in 6-packs, while the current formulation is still offered in 12-packs and individual bottles.

The newest blend features the same vitamin-packed ingredients as the company’s existing product with 100 percent of the daily value of vitamin C, vitamin B6 and vitamin B12, as well as just 13 grams of sugar, 50 calories and zero sodium. The new 6-pack is available in the best-selling Tum-E Yummies flavors Fruitabulous Punch and Very Berry Blue.

“As the demand for alternative sweeteners grows, we are committed to offering our valued customers a selection of product offerings to meet their varied needs,” said Megan Cosgrove, director of brand development for Tum-E Yummies. “Combining stevia with real sugar provides an additional choice for parents shopping for their children without compromising the great taste of Tum-E Yummies that kids love.”

The new Tum-E Yummies 6-packs will initially be available throughout the Southeast and mid-Atlantic in grocery and mass merchandiser stores such as K-Mart, Ingles, Harris Teeter, Food Lion and Lowes Foods.

About Tum/E Yummies Fruit Flavored Water Drinks

Tum-E Yummies is a line of non-carbonated, fruit flavored water drinks with 100 percent of the daily values of vitamins C, B6 and B12. The drink is available in five flavors, and each bottle contains 13 grams of sugar, 50 calories and zero sodium. The brand is distributed nationally by the Coca-Cola system in all major channels of business. For more information, visit www.tumeyummies.com.

About BYB Brands, Inc.

BYB Brands, Inc. is a full-service brand creation company, specializing in new and alternative beverages. In business since 2006, BYB Brands is a wholly-owned subsidiary of Coca-Cola Bottling Co. Consolidated. The company’s flagship brand is Tum-E Yummies® Fruit Flavored Water Drinks. Developed in 2007, the brand is available nationally in all major channels of business and #1 in retail dollar sales in the convenience retail channel across the total U.S. (AC Nielsen). In addition, BYB Brands also owns Fuel in a Bottle Energy Shots, launched March 2012. www.bybbrands.com.