News

Inside a Monster Deal

How the sale of 17 percent of Monster to Coke could have gone.

Atelier Vie Releases Barrel-Aged Riz, Louisiana Rice Whiskey

The first barrel of Riz was filled on September 3, 2013; one year and one month later, on October 4, 2014, the barrel was emptied and the amber-colored whiskey was proofed down to bottling strength of 90 proof (45% ABV) and bottled.

With Revamped Brand, Hoist Available at All Kroger Stores in Ohio

Hoist is now available in a new 16.9 ounce bottle in three flavors: starfruit, strawberry/lemonade and orange after a re-branding led by Hoist in partnership with Michael Folan, President & CEO of Infinit Nutrition, based in Blue Ash, Ohio.

Red Bull Extends Editions Line With Two New Varieties

At the National Association of Convenience Stores (NACS) Show Red Bull today unveils an expansion of the Red Bull Editions line with Red Bull Yellow, Red Bull Orange and Red Bull Cherry Editions to launch nationwide February 16, 2015

AccelFoods Partners With JetBlue

The partnership will provide JetBlue customers with an exclusive taste from the AccelFoods lineup of brands. Kicking off the program this month, JetBlue will host a two-day interactive exhibit to showcase the brands.

Pressed for Wholesale Change

For companies seeking sales in supermarkets, where juices are almost invariably purchased, technology, as it often does, changed the dynamic.

Going Pro?

For probiotic beverages, rising interest in both gut health and overall natural health have led to increased attention on the tiny bacterial strains embedded within the bottle. Mainstream growth is starting to come, with conventional retailers expanding the presence of brands like GT’s Kombucha, Lifeway Kefir, even newcomers like KeVita Sparkling Probiotic Drink and Goodbelly juices.

Jim Beam Launches Cinnamon-Infused Jim Beam Kentucky Fire

Jim Beam Kentucky Fire is bottled at 70-proof. It delivers an intense, sweet taste that complements the Kentucky Straight Bourbon Whiskey it's made by, with a smooth cinnamon finish, according to the company.

Q Drinks Launches Ginger Beer

Q Ginger Beer is available in three different package types: 9oz glass, 12oz slim can, and 750ml glass.