The campaign, which includes a web site and Facebook page Make It Your Own by Everclear, is aimed at mature consumers who enjoy dabbling in mixology – crafting their own homemade cocktails and creating unique infusions.
Through the agreement, certified NAFC fitness trainers will serve as brand ambassadors throughout the country in support of Celsius’ continued brand mission of sharing the scientifically-backed positive results of incorporating Celsius products into individuals’ healthy lifestyles.
As the brand continues to expand distribution to new markets nationwide, Devotion Vodka, the world’s first gluten-free, sugar-free and 100% Made in the USA flavored vodka, today announced that respected spirits industry veteran Art Laib has been named Vice President of National Accounts, while the company has appointed seven new state sales managers to the Devotion Vodka management team.
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
Organic smoothie company, B’more Organic, is announcing another major strategic expansion in the Mid-Atlantic.
CideRoad LLC, announced today that it has launched its Organic Switchel beverage in Original, Blueberry, and Cherry flavors.
AquaNew recently joined forces with businessman Greg Jordan to sell Watt-Ahh® (an ultra-pure, high-energy form of water) online at the Just Right Buys Webstore on Amazon.com.
Humm was formerly distributed in the Portland area with General Distributors.
Rooibee Red Tea Company, once just sold at farmers markets in Louisville, has experienced substantial growth this year.
Icelandic Water Holdings hf, makers of the award-winning, premium natural spring water from Iceland, Icelandic Glacial™, announces its partnership with Remfly Wines & Spirits Ltd, headquartered in Macau SAR, China.
Crafted from two different types of bourbon cask which are married together, Small Batch exhibits the best qualities of both, according to Bowmore.
Fred Water announced today that it has added Restoration Hardware Founder Stephen Gordon to its Board of Directors effective immediately. Gordon has a long history of being a visionary and proven leader in the retail sector.
PACt™ cranberry extract water from Ocean Spray® contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to help cleanse and purify your body better than water alone.
