NACS: Sharing is Key to Coke’s “Formula for Success”
At the recently held NACS show, it was clear that Coke found a way to connect with millennials (and create a surge in sales) with its highly successful “Share a Coke” campaign.
News
Atsby New York Vermouth Launches First-Ever Reserve Vermouth
Atsby New York Vermouth, America's first East Coast producer of craft vermouth, today announced the launch of its 2-Year Aged, Reserve Armadillo Cake Vermouth, the first Aged Vermouth ever to be released in the United States.
Diet Coke Features Taylor Swift in New ‘Kittens’ Commercial
The spot, “Kittens,” is part of Diet Coke’s new “Get A Taste” campaign that launched last month. The integrated campaign celebrates fans’ unwavering love for the delicious taste of Diet Coke.
AquaBall Initiates Video Advertising Campaign
Today AquaBall™, a division of True Drinks, Inc. (TRUU) and the very first and only zero-calorie, sugar-free flavored water beverage for children, launched its first video advertising campaign visualizing the shocking amount of sugar children consume via beverages each year.
PepsiCo Launches Health Program for Latin American Infants
The Inter-American Development Bank (IDB) and the PepsiCo Foundation launched Sustained Program to Improve Nutrition (Spoon), a five-year program designed to simultaneously prevent undernutrition and reduce the risk of obesity in babies living in poor areas of Colombia, Guatemala, Mexico and Peru.
Molly’s Milk Truck Debuts Almond Milk Coffee in New York
Molly’s Milk Truck Beverages LLC is thrilled to announce the debut of its café-style almond milk beverages in select retail location in the New York City metropolitan area.
IRI Survey: With Confidence Up, Consumers Willing to Spend
Consumer confidence hit yet another high in Q3 2014 after zigzagging in previous quarters this year.
Jay Z and Vitaminwater Present ‘Where I’m From’ Digital Series
In partnership with vitaminwater, JAY Z’s Life+Times will present a twelve-part digital series that premiered on September 25, 2014.
Three Connecticut Fathers Launch Trimino Protein-Infused Water
After a soft launch last winter, this month marks the official launch of trimino, developed by Miami Bay Beverage Co., based in Branford, Conn.
Xtend Release Announces Third-Party Study on Product Claims
Xtend Release™, Denver-based innovator of time-release delivery systems has completed third-party research validating claims that their patented technology can slowly deliver a variety of active ingredients for optimal absorption by the body.
Update: Statements from Ferolito, AriZona
The ruling came in, but the fighting hasn’t stopped, and at least AriZona is considering an appeal, according to statements issued by the law firms representing parties in the breakup of the founding partnership of AriZona Beverage Company.
Brockmans Gin Sees Growth In Northeast
Brockmans, a new style gin hand crafted in the U.K., reports rapid trajectory of sales growth since its launch in the U.S earlier this year. The award-winning gin has exceeded midyear distribution goals by an average of more than 200% in each of its markets, according to the company.
The Balvenie Launches Three New Expressions
The Balvenie has announced the release of three extremely rare and collectable whiskies from its legendary warehouses: The Balvenie Tun 1509, The Balvenie Single Barrel Traditional Oak Aged 25 Years, and The Balvenie Fifty, Cask 4567.
NY Judge: AriZona Owes $1 Billion to Co-Founder for Buyout
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.