Imperial Brands, Inc., best known for the recent success of Sobieski Vodka, has announced a new partnership with Irish dairy products brand, Kerrygold, to launch Kerrygold Irish Cream Liqueur. The blend contains natural Irish cream, aged Irish whiskey and chocolate.
The Spirit of BACARDÍ focuses on Emilio Bacardí – son of founder Don Facundo Bacardí Massó – and his tireless work for Cuban independence in the late 1800s. Emilio Bacardí was repeatedly imprisoned and exiled for his belief in an independent Cuba, but persevered, eventually becoming the first freely-elected Mayor of Santiago de Cuba.
To coincide with the competition and inspired by the award-winning short film ‘A Parting Glass,’ which features a group of guys preparing for their friend’s wedding, Tullamore D.E.W. has created a series of shareable videos featuring the same characters celebrating a variety of parting glass moments.
Legendary soft drink brand Cheerwine® is joining forces again with folk-rock Americana band The Avett Brothers to host the third annual Legendary Giveback, an event that’s as much about community service as it is enjoying great music.
Families looking for a less sugary beverage option for kids can now purchase Rooibee Roo at all Fresh & Easy neighborhood markets in California, Arizona and Nevada and every Earth Fare stores in the South and Midwest. Houston and Dallas, Texas Kroger locations will also offer the new line of bottle rooibos tea for kids by the end of this summer.
As part of this collaboration, Smashburger® will now be one of Pulse's top food service accounts offering Natural Cabana® Lemonade at all 265 locations nationwide.
Designed entirely in-house, the new site marks the first major initiative for the company’s newly formed Brand Experience Group – a full-service marketing team that blends strategic savviness with creative firepower.
The agreement affords the Xenergy energy drink brand greater retail availability from New York to Washington, D.C.
As carbonated soft drink sales continue to decline, the cola giants have benefitted from a self-enacted compromise: smaller cans.
ROK Stars, the consumer products company co-founded by US billionaire John Paul DeJoria and UK entrepreneur Jonathan Kendrick, has partnered with the Humphrey Bogart Estate to launch Bogart’s Gin.
The event is a pilot program designed to develop a community of Bourbon advocates within the USBG and, eventually, to support the creation of a bartender-focused Bourbon expert certification program.
An established tequila expert, Van Flandern will craft Baron signature cocktails and lead the brand’s initiative to further educate the mixology, bar and restaurant community as to the qualities and characteristics of both tequila in general and the superiority of Baron in particular.
This latest creation from Beam Suntory offers a full-bodied almond flavor with undertones of cherry and a smooth, lingering cocoa finish to meet consumer demand for a premium Amaretto Vodka product with an exceptional taste, according to the company.
Barrel stave seasoning and barrel char levels are the latest variables Buffalo Trace Distillery attempts to examine with the release of its fourteenth round of the Single Oak Project Bourbon.
