Today AquaBall™, a division of True Drinks, Inc. (TRUU) and the very first and only zero-calorie, sugar-free flavored water beverage for children, launched its first video advertising campaign visualizing the shocking amount of sugar children consume via beverages each year.
The Inter-American Development Bank (IDB) and the PepsiCo Foundation launched Sustained Program to Improve Nutrition (Spoon), a five-year program designed to simultaneously prevent undernutrition and reduce the risk of obesity in babies living in poor areas of Colombia, Guatemala, Mexico and Peru.
Molly’s Milk Truck Beverages LLC is thrilled to announce the debut of its café-style almond milk beverages in select retail location in the New York City metropolitan area.
Consumer confidence hit yet another high in Q3 2014 after zigzagging in previous quarters this year.
In partnership with vitaminwater, JAY Z’s Life+Times will present a twelve-part digital series that premiered on September 25, 2014.
After a soft launch last winter, this month marks the official launch of trimino, developed by Miami Bay Beverage Co., based in Branford, Conn.
Xtend Release™, Denver-based innovator of time-release delivery systems has completed third-party research validating claims that their patented technology can slowly deliver a variety of active ingredients for optimal absorption by the body.
The ruling came in, but the fighting hasn’t stopped, and at least AriZona is considering an appeal, according to statements issued by the law firms representing parties in the breakup of the founding partnership of AriZona Beverage Company.
Brockmans, a new style gin hand crafted in the U.K., reports rapid trajectory of sales growth since its launch in the U.S earlier this year. The award-winning gin has exceeded midyear distribution goals by an average of more than 200% in each of its markets, according to the company.
The Balvenie has announced the release of three extremely rare and collectable whiskies from its legendary warehouses: The Balvenie Tun 1509, The Balvenie Single Barrel Traditional Oak Aged 25 Years, and The Balvenie Fifty, Cask 4567.
A New York state judge has ruled that AriZona Beverage Company must pay about $1 billion to acquire the half of the company owned by co-founder John Ferolito, according to Reuters.
The campaign, which includes a web site and Facebook page Make It Your Own by Everclear, is aimed at mature consumers who enjoy dabbling in mixology – crafting their own homemade cocktails and creating unique infusions.
Through the agreement, certified NAFC fitness trainers will serve as brand ambassadors throughout the country in support of Celsius’ continued brand mission of sharing the scientifically-backed positive results of incorporating Celsius products into individuals’ healthy lifestyles.
As the brand continues to expand distribution to new markets nationwide, Devotion Vodka, the world’s first gluten-free, sugar-free and 100% Made in the USA flavored vodka, today announced that respected spirits industry veteran Art Laib has been named Vice President of National Accounts, while the company has appointed seven new state sales managers to the Devotion Vodka management team.
