5-hour’s Unconventional Consumption Strategy
While 5-hour's Yummification campaign was one piece of a strategy to build upon an already billion-dollar business, a question remains: can the company find any more buyers than it already has?
News
NACS: Shhh…It Replaces a Meal
A stream of meal replacement products are focused on the convenience store channel, even if their branding doesn’t necessarily position them as replacements for meals.
B’more Organic Partners With Green Shoots, Expands Footprint in Mid-Atlantic
Organic smoothie company, B’more Organic, is announcing another major strategic expansion in the Mid-Atlantic.
CideRoad Launches Line of Organic Switchel Beverages
CideRoad LLC, announced today that it has launched its Organic Switchel beverage in Original, Blueberry, and Cherry flavors.
AquaNew Announces New Online Distributor for Watt-Ahh
AquaNew recently joined forces with businessman Greg Jordan to sell Watt-Ahh® (an ultra-pure, high-energy form of water) online at the Just Right Buys Webstore on Amazon.com.
Humm Kombucha Partners With Maletis Beverage
Humm was formerly distributed in the Portland area with General Distributors.
Rooibee Red Tea Boosts Sales in 2014
Rooibee Red Tea Company, once just sold at farmers markets in Louisville, has experienced substantial growth this year.
Icelandic Glacial Water Announces Distribution in Macau, China
Icelandic Water Holdings hf, makers of the award-winning, premium natural spring water from Iceland, Icelandic Glacial™, announces its partnership with Remfly Wines & Spirits Ltd, headquartered in Macau SAR, China.
Bowmore Single Malt Scotch Whisky Introduces Bowmore Small Batch
Crafted from two different types of bourbon cask which are married together, Small Batch exhibits the best qualities of both, according to Bowmore.
Fred Water Adds Restoration Hardware Founder to Board of Directors
Fred Water announced today that it has added Restoration Hardware Founder Stephen Gordon to its Board of Directors effective immediately. Gordon has a long history of being a visionary and proven leader in the retail sector.
Ocean Spray Launches Functional Water With Cranberry Extract
PACt™ cranberry extract water from Ocean Spray® contains PACs, or proanthocyanidins – powerful elements found deep inside cranberries, to help cleanse and purify your body better than water alone.
PepsiCo Reports 3.1 Percent Revenue Growth for Q3
PepsiCo, Inc. (NYSE: PEP) reported organic revenue growth of 3.1 percent and core earnings per share of $1.36 for the third quarter.
Inside a Monster Deal
How the sale of 17 percent of Monster to Coke could have gone.
Atelier Vie Releases Barrel-Aged Riz, Louisiana Rice Whiskey
The first barrel of Riz was filled on September 3, 2013; one year and one month later, on October 4, 2014, the barrel was emptied and the amber-colored whiskey was proofed down to bottling strength of 90 proof (45% ABV) and bottled.