News

Avua Cachaca Introduces Avua Oak

Matured for up to two years in French oak casks, Avuá Cachaça Oak is a single-sourced cachaça made in the rolling hills near Carmo, Rio de Janeiro. The spirit will be available in the United States beginning in October, 2014 for $49.99.

Berkshire Mountain Distillers Releases The Greylock Gin & Tonic Bottled Cocktail

The Greylock Gin & Tonic is produced using Berkshire Mountain Distillers’ award-winning Greylock Gin and house-made tonic. BMD’s Greylock Gin is handcrafted in small batches with a proprietary blend of seven botanicals, which is then combined with its house tonic - made from cinchona bark and a unique blend of spices.

Celsius Launches Fitness Challenge With Nascar Driver Blake Koch

Celsius®, the world’s first Negative Calorie beverage backed by clinical science and the Official Energy Drink Partner for NASCAR Nationwide Series team TriStar Motorsports, is excited to announce the launch of the BK Fitness Challenge along with brand ambassador and NASCAR driver Blake Koch.

Diageo Adds Facebook Executive to its Board of Directors

Diageo announces the appointment of Nicola Mendelsohn as a Non-Executive Director effective September 1, 2014. She will also join the Audit, the Nomination and the Remuneration Committees on appointment.

Rogue Ales & Spirits Introduces Rogue Soda

The Rogue Revolution continues to grow with the introduction of Rogue Soda, a lineup of small batch craft soda now available on draft and in new 22 oz. serigraphed bottles.

Belvedere Vodka Extends “Know The Difference” Campaign

Belvedere’s Know The Difference campaign will educate consumers to take a stand and enable vodka drinkers to make an informed decision through the campaign’s extension of Unlearn / Relearn, the company said in a statement.

Vita Coco Vaults Into the Sports Drink Category

Vita Coco Sport is the culmination of the brand’s partnership with Target, which was announced in April as part of the mass retailer’s “Made to Matter” program.

Vitaminwater Revives Original Formula

Less than two months after Vitaminwater changed its formula by using a blend of cane sugar and stevia, the brand has brought back its original formula.

Flavorman Celebrates 40,000 Beverage Formulations

Flavorman is proud to celebrate their 40,000th beverage formulation. For the past 22 years, owner David Dafoe and his team of “beverage architects” have created unique drink recipes (or formulations) for brands of all sizes at their Louisville development lab.