Mountain Dew Names ‘Open Call’ Winner
Mountain Dew today announced that Salt Lake City resident Nathan Balli was selected as the first Green Label Studios: Open Call winner.
News
PepsiCo Partners With The Nature Conservancy
As part of a new five-year partnership called "Recycle for Nature," PepsiCo will expand the availability of recycling bins in the U.S., beginning where they are needed most—at gas stations and convenience stores.
Press Clips: DeLauro Proposes National Soda Tax
U.S. Rep. Rosa DeLauro (D-CT 3rd District) introduced a bill to Congress on Wednesday that would require a national tax on sugary beverages.
Brockmans Gin Now Available In Select Accounts in New York City
After a successful U.S. introduction that began in February this year, the brand has opened distribution to select retail and on-premise accounts in Manhattan through Park Street Imports. A targeted sales and marketing campaign—including public relations, social media and the appointment of a dedicated brand sales representative—will support Brockmans’ NYC entry.
Heaven Hill Distilleries to Continue Periodic Releases of Elijah Craig Barrel Proof Bourbon
Elijah Craig Barrel Proof, originally released last year as a limited-edition companion to the mainline Elijah Craig Small Batch 12-Year-Old, will become a recurring but still highly allocated item in Heaven Hill’s American Whiskey Collection portfolio, all drawn from Heaven Hill’s vast inventory of aging barrels, the second largest in the world.
Natural Wayz to Distribute Protein2o
Natural Wayz Wholesale has agreed to become a distributor in the mid-Atlantic region for Protein2o.
Clearly Kombucha Receives Five Health Certifications
The certifications include: Non-GMO project Verification, USDA Organic, Gluten Free certification by NSF, Kosher certification by Star K and Vegan Certification.
Starbucks Introduces ‘Brewed to Personalize’ Beverages
Inspired by Starbucks® handcrafted iced coffee, Starbucks® Iced Coffee – Brewed to Personalize beverages are the perfect way for customers to enjoy the Starbucks Experience at home.
Introducing Hal’s Beverage From Big Geyser
Big Geyser has launched a new brand of seltzers titled “Hal’s Beverage.” The distributor will leverage its existing footprint to take on the New York City seltzer market.
Essentia Water Launches Brand Ambassador Program in New England
Essentia® Water, the leading alkaline water brand in the United States, announces the launch of its brand ambassador program with the signing of Sarah Dussault, Goldie Graham and Jennifer Phelan in the Boston metro area.
Pressing the Gas Pedal, Harmless Harvest Pumps Up Infrastructure
It’s not riding on endless tracks, but the founders of the runaway train named Harmless Harvest are making moves to ensure that there’s no end in sight.
Double Cola’s New Age Lines Expand in the South
The Double Cola Company is pleased to announce expanded distribution for its MINŌKU Coconut Water and QUAD Energy drink lines in Tennessee and Georgia.
truBrain Launches Crowdfunding Campaign For Think Drinks
LOS ANGELES — truBrain has created a solution for those tired of the temporary fix provided by energy drinks. Think Drinks, available today on Indiegogo, provide a boost in cognitive…
Diageo Extends Smirnoff Sorbet Light Line
The SMIRNOFF brand adds two new items to the summer-beach bag essentials list with the release of new vodka specialties SMIRNOFF SORBET Light Summer Strawberry and White Peach – the newest additions to its reduced-calorie SMIRNOFF SORBET Light portfolio.