Rooibee Red Tea Company Celebrates Five Years of Business

Rooibee_Red_Tea_LogoLOUISVILLE, Ky. (Nov. 12, 2014) — This fall marks five years since Rooibee Red Tea Company started selling its USDA organic bottled rooibos tea at farmers markets in Louisville. Today, the company is a pioneer in the healthy beverage trade as the only maker of a full-line of ready-to-drink rooibos teas. Demand for the alternative to sugary juices and carbonated beverages led to placements in stores nationwide, Google micro-kitchens and the launch of Rooibee Roo, a bottled rooibos tea for kids. Spearheaded by chief tea officer Heather Howell, the company more than doubled sales each year. Overwhelming interest from the public for more access to the transparent product with a wide range of nutritional benefits pushes company plans for the next five years. Howell and her team are currently working on new, customer-conscious packaging, innovative outlets for people to purchase the teas and adding unique flavor profiles to the existing eight. For more about the company, visit

“When I took control of Rooibee Red Tea Company in 2010, I was tired of seeing this nation’s soaring obesity numbers, particularly in Kentucky where we proudly brew, bottle and distribute,” said Howell. “As a mother and businesswoman, it drove me to expand and develop products that could directly fight the epidemic. We provide quality, health and wellness in a bottle that thanks to the natural ingredients also tastes great for the entire family. It’s a high-interest market with limited options that we will continue to dominate.”

The numerous recognitions for Rooibee Red Tea Company and Howell since 2009 also prove its command. These include certification from the Women’s Business Enterprise National Council, Garden & Gun magazine Made in the South award (2010), North American Tea Champion (2011), NEXTY nominee (2014), Orange Fork Taste of Innovation (2014), Martha Stewart American Made finalist (2014) and Business First Small Business of the Year nominee (2014). Howell’s accolades include Business First Forty Under Forty (2010), Progressive Grocer’s Female Executive of the Year (2012), Ernst & Young E.D.G.E. award (2013), Business First Business Leader of the Year nominee (2013) and Business First Enterprising Woman to Watch (2014).

About Rooibee Red Tea Company

Rooibee Red Tea is the only full-line of bottled USDA organic red tea made from the South African rooibos bush. It is a legume that grows only on the western cape of South Africa. It is high in unique antioxidants for extra health benefits, naturally caffeine-free which eliminates any chemical processes and low in tannins leaving no bitter aftertaste. The company was founded in 2009 in Louisville, Kentucky to provide a healthy drink the whole family can enjoy. First sold in area farmers markets, the parent line comes in five flavors including watermelon mint, cranberry pomegranate, peach, vanilla chai and unsweetened. They can be purchased in stores across the U.S. In 2014, the company headed by chief tea officer Heather Howell, launched a new line for kids called Rooibee Roo offering three different flavors of mango, cherry and orange with the same great taste and benefits of its parent line. It is available for purchase at stores from coast to coast as well as For more information go to and follow the company on Facebook and Twitter.