News

Muscle Milk Organic Launches Exclusively at Target

CytoSport®, one of the largest sports nutrition companies in the U.S. and parent company to Muscle Milk®, announced today that it has launched Muscle Milk Organic ready-to-drink shakes exclusively into nationwide Target stores and online at Target.com.

Kevin Durant to Endorse Sparkling ICE

Durant has long been a fan of the brand, having begun his NBA career with the Seattle Supersonics. The team played about 22 miles from Talking Rain headquarters in Preston, Wash., before relocating to Oklahoma City.

Finding the Diet Cola Culprit

As whodunits go, it’s not exactly Murder on the Orient Express, but the causes for the slow bleed-out of the diet cola business are still worth exploring.

Soda Swap – Is Energy the New CSD?

While the energy drink category has been one of the biggest beneficiaries of reduced shelf space for CSDs, there is significantly more room to grow.

The Launch of Reliant Recovery Water

Reliant is the first and only recovery water proven to reduce the muscle damage and soreness that often comes with an active lifestyle.

Kainos Capital Acquires Slim-Fast

Unilever, a global consumer packaged goods conglomerate, sold the brand to Kainos, but will retain a minority stake in the business.

Protein2o Available at Hy-Vee Stores

“The addition of Hy-Vee stores is another solid step in our continuing rollout of Protein2o products. Hy-Vee stores, which have a long history of quality and excellence, are a well-established mainstream grocery retailer. We’re proud they’ve added Protein2o products to their shelves,” said Robert M. Kral, Protein2o President and CEO.

WAT-AAH! Art Campaign Kicks Off in Chicago

WAT-AAH!, one of the fastest-growing bottled water brands geared to kids and teens, encourages everyone to drink more water this summer with a set of murals as part of its #WATAAHWALL Series.

Pernod Ricard Acquires “Significant Majority Stake” in Avión Spirits LLC

In a statement, Pernod Ricard stated that the transaction "reflects confidence in Avión's brand equity and growth potential, and the brand's important role in Pernod Ricard's growth ambitions in the United States, the largest market of the group. It also illustrates the capacity of Pernod Ricard to seize targeted external growth opportunities in the super-premium+ segment in the United States as a complement to the group's innovation strategy."