News

Distribution Roundup: Retailers Embrace the Offbeat

The past few weeks of distribution deals indicate that while beverage buyers are continuing their faith in a proven category like coconut water, they’re not averse to innovation.

International Spirits Partners with Ron Jeremy’s Rum Brand

Under the agreement, which is effective immediately, International Spirits will utilize its proprietary sales and marketing platform to support Ron de Jeremy Rum's accelerated growth strategy, according to a statement.

Beasties/Monster, Take 2

Nearly four months after a jury ruled that Monster Beverage Corp. must pay The Beastie Boys $1.7 million after ruling against the energy drink giant in long-running dispute over alleged unauthorized use of the rap group’s songs, two music publishers are seeking similar compensation.

Britvic Launches New Flavor of Robinsons Fruit Shoot

Britvic, one of the leading soft drinks companies in Europe, today announces the launch of a Robinsons Fruit Shoot No Added Sugar flavor, Strawbrainy, a new flavor developed exclusively for the U.S. market.

Bell Flavors Makes Two New Hires

Bell Flavors and Fragrances is proud to announce new hires at its Headquarters in Northbrook, IL, underlining the company’s commitment to grow its global flavor and fragrance business.

LEAF Vodka Expands Distribution to Six States

LEAF Vodka is actively expanding distribution of its award winning vodka to a number of key markets in the U.S., including New York, Texas, Illinois, Massachusetts, Michigan and Tennessee.

Wyborowa Wodka Launches in the U.S.

In celebration of National Vodka Day on Saturday, October 4th, Andrzej Szumowski, President of the Polish Vodka Association, will introduce the pride of Poland to the U.S. with the launch of Wyborowa Wodka in collaboration with The Wyborowa Company, part of the Pernod Ricard Group and Crillon Importers Ltd.

Coke Signs Deal With New Coke Bottler in Florida

The gradual evolution of The Coca-Cola Company’s business model in North America takes another step Wednesday, as the cola giant hands the keys to a new bottling operation in the Sunshine State.