News

When Yin and Yang Disagree

Probably like me, you’ve been too busy tending to your own beverage affairs to invest much time following that entangled soap opera involving the feuding co-founders of AriZona Iced Tea.

Daily Greens Receives USDA Organic Certification

The verification indicates that Daily Greens™ juices bearing the seal have gone through the U.S.D.A.’s certification process, an assurance that a product has been produced according to guidelines established by the National Organic Standards Board.

FitPro Hires New VP of Business Development

After a year of helping FitPro hit international shelves, and a hefty list of experience in nutrition marketing and brand management, Scott Roseman will now serve as Vice President of Business Development for FitPro.

True Drinks Partners With Crossmark Canada

True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced a partnership with Crossmark Canada to represent the brands in the Canadian Market.

SIPP Expands in the Midwest With Chicago Coffee & Teas

SIPP eco beverage co., Inc., creators of the sparkling organic beverage Sipp Sparkling Organics, has announced further expansion in the Midwest, specifically to the Chicagoland area, by partnering with Chicago Coffees & Teas as a distributor.

Press Clips: Nestle Waters Catching Heat in the Desert

A news publication and several environmentally conscious Californians are questioning Nestle Waters North America Inc.’s actions in Cabazon, Calif., the location of a company-owned facility that produces Arrowhead Mountain Spring Water.

Drinking to Live

Green juice. Protein-jacked shakes. Oat-based smoothies. Probiotic, drinkable yogurts. With the category having such an unclear identity, meal replacement has yet to define itself.

BeBevCo Partners With Walton Beverage Co.

The Washington-based company is a major PepsiCo distributor and will begin pushing the KOMA Unwind Liquid Relaxation® through its outlets immediately.

Minta Now Available at Fresh & Easy

Minta Beverages Inc., maker of the naturally flavored mint soda announced today that Fresh & Easy Neighborhood Market will begin carrying Minta Original & Minta Strawberry in their new 10 oz slim cans at all of its locations.

POWERCOCO Gains Distribution in Kroger Southwest

POWERCOCO, a Premium Natural Sports Drink has gained distribution in Kroger Southwest. POWERCOCO will be launching in Kroger Beverage Center sections in Texas and Louisiana locations.

XYIENCE Surfer Adds to Award Pile

Paul “Pluey” Pugliesi recently earned his third national title sanctioned by Surfing America in June on top of securing his fourth consecutive Western Surfing Association (WSA) USA Masters West Coast title in May, making him the only person in 25 years to have done so.

VEB President Announces New illy General Manager

In his role, Beaupre will be responsible for leading the development and execution of the business strategy to deliver on our growth targets and build a sustainable business for our system.