News

Brazilian Race Car Driver to Endorse Celsius

Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, is excited to announce its endorsement agreement with Two Time Formula One World Champion and Two Times Winner of the Indy 500 Race, Racecar Driver Emerson Fittipaldi.

Tullamore D.E.W. Launches the ‘Parting Glass’ Campaign

In preparation for the opening of its new distillery this September, Tullamore D.E.W. Irish Whiskey has launched the ‘Parting Glass’ campaign, a global online search for the best toasts to mark the beginning of life’s new chapters.

The New Rules at School

The USDA has implemented a new set of standards for school nutrition. While foodservice directors struggle to assemble their menus, beverage companies see new opportunities.

KonaRed Increases Sales and Retail Placements

In April 2014, KonaRed engaged Splash to manage all KonaRed beverage distribution within the U.S. to quickly and effectively expand distribution. This quarterly report covers the three months ended June 30, 2014.

mix1 Announces Updates on Operations and Sales

The company has achieved several of its milestones and is now ramping up manufacturing to meet the demand of its consumers and to gain market share in its category.

KeHE Acquires Nature’s Best

The acquisition will broaden KeHE’s already expansive distribution footprint and will combine two like-minded wholesalers.

Waiakea Available at Albertsons in the Pacific Northwest

The launch solidifies the explosive growth Waiakea is exhibiting in the natural channel this year, after developing distribution partnerships with Nature’s Best, KeHe, UNFI and Sprouts.

VEEV Spirits Introduces 70 Proof VEEV 2.0

VEEV® Spirits, one of the fastest growing independent spirits brands founded by the Reum brothers in 2007, announced today the launch of VEEV® 2.0, a full brand repositioning that includes a reformulated 70 proof liquid, a redesigned package and a strategic focus on the Vodka category.