News

Kolé Brain Function Drinks Now Available on Amazon

Life Foods (www.kolelifefoods.com) in partnership with Powerbrands.us is now selling its line of brain function beverages on Amazon. “Adding to the availability created by our initial roll out in the…

Hydro One Beverages Granted Patent for REV’d Line

GREENWOOD, S.C. — Hydro One Beverages is proud to announce they have been awarded a U.S. Patent for the unique and healthy ingredient mixture created for their all-natural REV’d line.…

POPwater Expands Distribution on West Coast

LOS ANGELES — If it hasn’t already, expect POPwater to pop-up in your favorite local West Coast store very shortly.   On a mission to provide a healthier alternative to soda,…

Everyone’s Looking for the Big Squeeze

Prior to the launch of MiO, the term “liquid water enhancer” didn’t exist in the consumer parlance, and Kraft executives knew that it would take an exceptional marketing strategy -- and a bundle of cash -- to adequately support the rollout. So how did the company take MiO, a first-of-its-kind product with zero awareness, to a brand that, three years later, is leading a category worth over $400 million?

AquaBall Now Available at Lowe’s Food Stores

IRVINE, Calif. — True Drinks, Inc., a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today announced…

Zevia Partners With the Oakland Athletics

LOS ANGELES — Starting with their 2014 Opening Homestand later this month, the Oakland Athletics will introduce Zevia as the first-ever naturally sweetened, zero calorie soda in Major League Baseball.…

FBU Boston: Entrepreneurship Isn’t a Hobby

If attendees walked away with anything from FBU Boston, a business education and networking event held by BevNET on Thursday at the Artists for Humanity EpiCenter in South Boston, it’s that entrepreneurs are best suited to endure mistakes as early as possible and to fully commit to an idea.

Dunham’s Sports to Carry The Original Protein Shot

CLEARWATER, Fla. — Coming on the heels of its recent announcement of availability at 4100 CVS Caremark Corporation stores, www.cvs.com, as well as hundreds of Circle K stores in the…

MINTA Available at Los Angeles International Airport

SANTA MONICA, Calif. — Jet-setters can now add some flavor to their trip with MINTA®. Launching in stores across both Terminal 2 and 5 of Los Angeles International Airport in…

The Winter of Discontent

Let’s face it: this winter has been one for the books, a tragedy, a horror story. Across the country, we have had to contend with record cold, brutal conditions, massive amounts of snow, sleet and freezing rain, all of which have made for an awful business climate. The only Polar I ever want to talk about is Polar Beverages, in Massachusetts, not polar vortex. Sadly, that weather is nevertheless the bane of the beverage business.

Zevia to Emphasize Single-Serve Channels

By communicating the brand’s health-focused proposition in easily comprehensible terms while targeting the everyman, the everymom and the everykids, Zevia has posted hearty results.