NY2O Named Official Water of Roc Nation

NY2O bottleNEW YORK, July 10 – – NY2O, American premium bottled water from New York’s Catskill Forest Preserve, has signed an agreement to become the “official water of Roc Nation,” a full service entertainment and management company.

NY2O will have the opportunity to supply water to all Roc Nation affiliated tours and events plus be the exclusive official branded water at the 40/40 Club in New York City as well as certain other events and marketing opportunities in connection with all Roc Nation artists, athletes, tours and customer driven experiences.

“This is a huge marketing opportunity for NY2O and we are honored and excited about this new relationship that can thrust American premium bottled water onto a beverage marketing platform that is higher than New York’s Empire State Building,” said NY2O’s President, Elias Slubski.  “Our company has been solidifying our position in the metropolitan New York tri-state area, plus expanding our distribution and sales to the rest of the eastern USA, the mid-west and western United States, and this new relationship with Roc Nation will help rocket our brand onto the national retail stage.”

“We are thrilled to announce this unique strategic partnership between NY2O and Roc Nation,” said RN President & Chief of Branding and Strategy Michael R. Yormark. “At Roc Nation we believe in the power of authenticity and innovation – and with the elements of this relationship integrated through a number of Roc Nation assets, there’s no question it is one of the most unique partnerships of its kind in the professional entertainment and sports industry.”

Born in New York State’s Catskill Forest Preserve, micro-filtered to its purest, natural brilliance, and bottled in New York State, NY2O premium water offers discerning consumers the quintessential taste of New York.  It is the only bottled water uniquely sourced from the world renowned reservoirs of New York City and meticulously bottled by a state-of-the-art IBWA approved facility that has higher standards than the FDA.  Featured in an elegant and ergonomically designed bottle and available in four different sizes, NY2O is available in a range of supermarkets, high-end night clubs, restaurants and specialty stores throughout the greater New York metropolitan area, the entire East Coast from Maine to Florida, select Midwest states, and the West Coast, including Arizona, California, Nevada, Oregon and Washington.  Further information regarding the company’s background, corporate values and production, plus how to purchase NY2O premium bottled water is available on the company’s website, www.NY2----escape_sem_autolink_uri:e00ea1b5f117a805dcb82dfa0da54f09----  For latest news, trends and offers, please visit Facebook.com/ny2owater.

Founded in 2008, Roc Nation is a full-service entertainment company, inclusive of artist, songwriter, producer and engineer management; music publishing; touring & merchandising; film & television; new business ventures; and a music label. It is home to a diverse roster comprised of critically acclaimed recording artists, writers and producers including Rihanna, Shakira, J. Cole, Rita Ora, Calvin Harris, NO ID, Timbaland, Santigold, DJ Mustard and more. Roc Nation has a partnership with global management company, Three Six Zero.