Icebox Water Supports Earth Day
COLD SPRING HARBOR, N.Y. — There’s no doubt the world has changed since the very first Earth Day was established by Senator Gaylord Nelson in 1970. Fear for the planet’s…
News
Speedee Marts in Nevada to Carry KonaRed
KOLOA, Hawaii — KonaRed Corporation (www.KonaRed.com ) (OTCBB: KRED), through its partnership with Splash Beverage Group and its Nevada distributor, Southern Wine & Spirits; announced today that more than 20…
Coca-Cola Launches ‘The World’s Cup’ Marketing Program
ATLANTA — The largest marketing program in the history of The Coca-Cola Company invites the world to celebrate football as a force for social good. Through “The World’s Cup” campaign,…
PepsiCo and MLB Properties Extend Longstanding Food and Beverage Partnership
PURCHASE, N.Y. and NEW YORK — PepsiCo, Inc. and Major League Baseball Properties today announced a multi-year extension of their sponsorship agreement, building on an over 15-year relationship. As part…
evian Debuts Advertisement Featuring Spider-Man
NEW YORK — evian® Natural Spring Water announced today the launch of its short film “The Amazing Baby & Me 2,” which stars pop culture icon, the amazing Spider-Man. Set…
First Aid Shot Therapy Introduces Upset Stomach Relief
SEATTLE, Wash. – First Aid Shot Therapy, makers of First Aid Shot Therapy Pain Relief, today announced the launch of its newest offering, First Aid Shot Therapy Upset Stomach. Upset…
Global Change and the Big Guys
The glaciers can slowly erode; so can the big three soda companies. It may go beyond the overall decline in consumption of sugary products and artificial sweeteners – it might just be changing tastes.
Essentia and Runa Announce Winner of ‘Own the Winter’ Photo Contest
BOTHELL, Wash. — Essentia® Water and Runa® are pleased to announce the grand prizewinner of their joint “Own the Winter” Photo Contest, which asked consumers to submit photos via Facebook…
Spring Cleaning After Expo West 2014
When you’re covering a show that crams nearly 70,000 people, including many with beverage news, it can be easy to pass something significant without a second look. The following list is written so, for the most part, that doesn’t happen.
Golazo Adds Two Athlete Endorsers
SEATTLE — Golazo, the natural sports beverage company, announced today multi-year partnerships with two of the top professional soccer players in the country: Rookie of the Year finalist, U.S. National…
Reed’s Partners With Haralambos Beverage Company
When Tony Haralambos considers a new brand for his distribution empire in Southern California, it seems that he doesn’t heavily weigh the opinions of Wall Street. That argument gained credence on Tuesday when Reed’s announced a distribution partnership with Haralambos.
Christie Communications Announces Continued Expansion
SANTA BARBARA, Calif. — For over 20 years Christie Communications (www.christiecomm.com) has helped numerous natural food and beverage, health and wellness, lifestyle, and environmental product companies (both on B2C and…
Channel Check: Canned Juice Drinks
There’s plenty of interesting “fruit for thought” here in the canned juice drink aisle, home of AriZona’s lemonades, 1 year-old Mountain Dew Kickstart (hey, there’s juice in there – but they have apparently launched $165 million in caffeinated juicy soda – way to go innovation team!), and, further down, FOCO’s coconut water and even San Pellegrino and Izze. All in all, an interesting catch-all category.
True Drinks Adds Early-Stage Investor to Board
IRVINE, Calif. — True Drinks, Inc. (TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today…