It’s a protein drink. It’s an energy drink. And its founders believe it can be a superior alternative to both categories leading brands. Founded by a pair of USC graduates, Los Angeles-based startup VUUM produces a line of functional sparkling drinks made with 135 mg of caffeine and 10 grams of pea protein.
Brew Dr., is thrilled to announce the launch of Sipjoy, a delicious probiotic refresher at Sprouts Farmers Market nationwide flavored with organic ingredients.
Squier's Specialty Elixirs (Squier’s), an award-winning, chef-founded and Maine-based cannabis beverage company, proudly announced its expansion into the adult-use cannabis market in Massachusetts.
Calling all coffee drinkers and Cowboys: Bosque Ranch Craft Coffee, the specialty coffee created in partnership between Western writer, director and Bosque Ranch owner Taylor Sheridan and the nation’s #1 family-owned premium retail coffee brand Community Coffee, is now available on Amazon.
Novo Fogo, an award-winning producer of Brazilian cachaças, is announcing new additions to its line of USDA-certified organic beverages: two varieties of alcohol-free, canned mate tea.
While the volume of videos and images posted daily on popular social media platforms like Instagram and TikTok makes it challenging to capture users’ attention, the hosts highlighted brands that create consistently authentic and entertaining content as a way to break through the clutter.
As 2024 revs up we chatted with BevAlc lawyers about what regulations have been hot topics amongst suppliers in the last year and what updates the industry is anxiously awaiting.
WYNK, a hemp-derived, THC and CBD infused seltzer, announces multistate in-store availability.
After years of operating as a small, under the radar brand sold online, powdered functional beverage maker Bobelo is making a serious push for retail. Based in Utah, Bobelo produces a line of better-for-you, functional drink mixes which add flavor and carbonation when poured into still water.
In this week’s NPG, Yerbaé introduces a new can size for its energy drinks to satisfy evolving consumer preferences, Brew Dr gets in the probiotic pop game, GT’s unveils its first fan-created kombucha flavor and G Fuel evokes nostalgia with an Atari 2600+ collection.
Cold coffee manufacturer Snapchill has found success co-packing for specialty roasters using its patented, rapid chilling technology and is now readying to launch an ecommerce platform with Walmart to bring more regional coffee brands to the ready-to-drink set.
We chatted with co-founder Moises Guindi and master distiller Ivan Saldaña about what guides their innovation strategy, where they see opportunity beyond agave spirits, and why they don’t let category structure influence their releases.
Suja Organic is going back into protein, today announcing the launch of a line of plant-based Organic Protein Shakes. Available in three flavors at launch – Vanilla Cinnamon, Chocolate and Coffee Bean – each 12 oz. shake delivers 16g of plant-based protein derived from pea, rice and hemp protein.
Functional shots brand Magic Mind will apparate into Sprouts Farmers Market stores across the country this month; Vietnamese coffee maker Nguyen Coffee Supply announced that all three of its ready-to-drink canned coffees will be included in Sprouts' Innovation Program.
