Miami Pickleball Club Adds Electrolit As Official Team Hydration Drink
Miami Pickleball Club announced a new sponsorship with the preferred, premium hydration brand, Electrolit.
News
Raise the Bar at Home With Diageo’s Astral Margarita
Diageo is shaking up the cocktail scene with the launch of the Astral Margarita, the sixth and latest offering in its popular line of ready-to-serve cocktails, The Cocktail Collection.
Taste Radio: Why Verde Farms’ ‘Simple’ Strategy Is So Effective
Brad Johnson, the CEO of Verde Farms, a pioneering brand of grass-fed, pasture-raised and organic beef, spoke about why consumers view brand attributes in a holistic way, weighing investor expectations vs. mission-based goals and how investing in customer and consumer service pays off.
ORTEC Launches Innovative End-to-End Supply Chain Solution for Increased Efficiency and Reduced Costs
ORTEC introduced its Manufacturing Solution Suite to provide valuable insights and planning tools to help companies optimize their supply chain and reduce costs.
FlavorSum Opens Kalamazoo Expansion, Adds NJ Innovation Center
FlavorSum, a North American flavor producer, completed construction and opened a 35,000-square-foot expansion at its Kalamazoo, Michigan, facility as well as opened a 10,000-square-foot Innovation Center in Marlton, New Jersey.
Tequila OCHO, Widow Jane Reunite for New 12-Month Barrel-Aged Añejo
Tequila OCHO announces the release of Tequila OCHO Añejo Barrel Select Widow Jane 2024, a limited edition tequila aged for 12 months in bourbon barrels from Red Hook, Brooklyn-based Widow Jane Distillery.
Misunderstood Whiskey Co. Kicks Off “Have A Toddy, Help Somebody” Campaign
In support of National Cancer Prevention Month this February, Misunderstood Whiskey Co. announced the return of its philanthropic campaign, “Have A Toddy, Help Somebody”, which raises funds for the JDJ CHARITABLE Foundation in support of families battling cancer and for cancer research.
CHAY Spirits Swiftly Expanding in Illinois
Chay Spirits, the better-for-you spirits brand, distributed through Maverick Beverage in Illinois, is rapidly growing within their first month of launch.
METHOD AND MADNESS Debuts Limited Edition Release in Homage to the Pacific Northwest
Irish Distillers announces the U.S. exclusive debut of METHOD AND MADNESS Garryana Oak Irish Whiskey of the U.S. Pacific Northwest, another boundary pushing release created at the World-Famous Midleton Micro Distillery.
Spirits Distribution: NightOwl Aims for Buzz in New States, Lodestar Debuts in CA
In this latest round of distribution news, we check in with caffeinated cocktails Bold Move Beverages and NightOwl Martini, newcomer Lodestar Whiskey, and flavored tequila Madam Paleta.
Ron Barceló Unveils Rare Blends
Ron Barceló is proud to introduce three new expressions, Barceló Imperial Porto Cask, Barceló Imperial Mizunara Cask, and Barceló Imperial Maple Cask, as part of their ultra-premium Rare Blends Collection.
BODYARMOR Sports Drink Takes a Jab at Competition With Debut of “Field Of Fake”
BODYARMOR Sports Drink knows that there’s no substitute for real in sports and unveiled its latest TV spot entitled “Field of Fake.”
Jack Daniel’s Launches New Batches of 12-Year-Old and 10-Year-Old Tennessee Whiskey
The Jack Daniel Distillery announced the release of Batch 2 of its 12-Year-Old Tennessee Whiskey and Batch 3 of its 10-Year-Old Tennessee Whiskey.
Health-Ade Takes Second Swing at Prebiotic Soda with SunSip
Four years ago, Health-Ade Kombucha took its first step into the emerging functional soda set with the launch of its prebiotic Health-Ade Booch Pop line. Now, after discontinuing that product last year, the company is hoping to revamp the concept with a new take on the category, dubbed SunSip by Health-Ade.