News

SNO Water to Debut in Los Angeles at Bristol Farms

LOS ANGELES — The California weather forecast for March 20 is SNO(TM), not the frosty flakes of crystalline water ice, but the premium drinking water from an Icelandic glacier making…

VEB’s Larsen to Run ZICO

A recent announcement from new Coke VEB President Scott Uzzell has answered the succession question for portfolio brand ZICO. Tom Larsen, who has been the general manager of VEB’s Illy RTD coffee business, will take over as President and GM of ZICO. Larsen, a long-time Coke veteran, will be moving from Atlanta to run ZICO from its El Segundo, Calif. base.

Video: Expo West 2014 Profile — Caliwater

In the embedded video, which was filmed at the Caliwater booth at Natural Products Expo West 2014, founder Matt McKee goes into greater detail about the product’s chief benefits, such as skin revitalization and bodily detoxification. Among other effects, he said that the betalains can reduce under-eye puffiness and add a glow to skin.

Expo West 2014 Photo Gallery: New Brands, Products & Packaging

While established beverage brands took advantage of the high-profile event to announce line extensions, updated formulations and packaging revamps, a significant number of early-stage companies utilized Expo West to introduce their products to swarms of distributors, retailers and media personnel walking the show floor. Covering every new product introduction or revamp at Expo West was no easy task, but our team was up for the challenge.

Cheribundi Available at 2,100 Walmart Locations

BOULDER, Colo. — Cheribundi, Inc. is excited to announce that two of their top-selling Fruit Refresh blends, Lemonade Refresh and Cranberry Refresh are now available to purchase at 2100 Walmart…

Boxed Water Hires Industry Veteran to Lead National Sales

GRAND RAPIDS, Mich. — Boxed Water is Better®, the sustainable packaged water company, today announced that Matt Merson, a senior sales and marketing executive in the food and beverage industry,…

Mercy Nutraceuticals Launches Productivi-Tea

NEW YORK — Mercy Nutraceuticals, Inc., a market pioneer in functional drinks and chewables, today announced the launch of Mercy Productivi-Tea, its new functional beverage formulated to sharpen minds with…

Video: Expo West 2014 Profile – The Essential Challenge

For Essentia Water, the challenge is clear: taking the same giant strides that have made it a natural and specialty channel leader and crossing the tracks into conventional channels. The ways the company intends to do so are outlined in the following video, taken from Natural Products Expo West last week.