News

Sprite and LeBron James Introduce Limited-Edition Flavor

ATLANTA — NBA superstar and cultural icon LeBron James has made thousands of spectacular plays during his basketball career. But this spring, he’s changing the game and taking his creative…

Samson Functional Beverages Launches Bot-O-Cap

Samson Functional Beverages knows every retail product must solve a problem for a customer in order to be relevant. This is why Bot-O-CapTM is defining what it means to be…

Video: Expo West 2014 – Health-Ade Adds Kombucha Vet as Operations Chief, Ramps Up Production

In this video, filmed at Heath-Ade’s booth at Natural Products Expo West 2014, BevNET CEO John Craven speaks with co-founder Daina Trout about the company’s frugal deployment of capital, its production strategy and why an increase in manufacturing requires a slow and steady approach. Trout also discusses the target market for Health-Ade, why the kombucha category can pull from other beverage segments and new distribution of its beverages.

XYIENCE Adds Pro Rock Climber to Roster of Athletes

LAS VEGAS — XYIENCE, a leading sports nutrition company and maker of Xenergy, the official energy drink of the UFC®, announces it has signed Joe Kinder to its team of…

Video: Expo West 2014 Profile — Arty Water

Think maple and birch tree water companies have lots of work to do before persuading consumers? Think the same for cactus water? From a matter of association, and the arduous steps of building a contiguous category, the challenges could be next to nothing when compared to those of artichoke water.

Sparkling Ice Launches Peach and Mango Lemonades

PRESTON, Wash. — Sparkling ICE® sparkling mountain spring water, part of the TalkingRain® portfolio of beverages, is excited to announce the expansion of its sparkling lemonade line extension with the…

B&G Foods Promotes Former Snapple Executive

The bond between the food and beverage CPG industries continues to strengthen. Last week, B&G Foods, Inc., a conglomeration of food brands such as Cream of Wheat and Ortega, announced that Michael Sands has been promoted to the newly created position of executive vice president of snacks, according to a company release.

Celsius Signs Flo Rida to Endorsement Deal

BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC:CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, announced today the partnership with…

Third Street Launches Whole Foods Exclusive Teas and Lemonades

LOUISVILLE, Colo. — Third Street, Inc., makers of premium, sustainable beverages, announced the launch of nine new organic, fair-trade, and non-GMO ice teas and lemonades which will be available exclusively…