News

Belvedere Launches New Mango Passion Vodka

Belvedere, the world’s first super premium vodka, is pleased to announce the launch of its newest creation, Belvedere Mango Passion – a refreshing tropical addition to Belvedere Vodka’s collection of…

Gruppo Campari Acquires Forty Creek Distillery Ltd.

MILAN–(BUSINESS WIRE)–Gruppo Campari has reached an agreement to acquire 100% of Forty Creek Distillery Ltd. (‘FCD’), the producer of award winning premium Canadian whiskies. Its flagship brand Forty Creek Whisky…

VLiNG Mixers Announces Partnership With Kroger

CINCINNATI — VLiNG, LLC announces the national launch of VLiNG® Mixers, a premium hydration, slightly carbonated beverage, hand-crafted specifically to mix with spirits, through a partnership with The Kroger Company.    …

Video: A Recap of Expo West 2014 — Examining Whole Foods’ Dynamic Impact on Non-GMO Certification; Emerging Trends, Innovation and Categories

Here’s a math problem for you: if the show floor at Natural Products Expo West 2014 encompassed over 1 million square feet, how big do you think the proverbial elephant in the room (in this case, the Anaheim Convention Center) would have to be? Gargantuan, for sure, and for beverage exhibitors at the event, it was clear that the mammoth in the room is known as Whole Foods. The clout and sway of the natural grocer was in full display at Expo West.

BevNET’s 2014 Functional Beverage Guide is Now Available for Download

BevNET’s 2014 Functional Beverage Guide features the largest and most comprehensive listing of functional beverage brands from a wide variety of categories as well as dozens of ingredient suppliers. The guide is an essential resource for beverage manufacturers, suppliers, distributors and retailers. Download your FREE copy of the guide here.

LaCroix Introduces Cúrate in Two Flavors

LaCroix 100% natural sparkling water is refreshing consumers with its first line extension – LaCroix Cúrate. Pronounced, “coo-rah-tay”, Cúrate translates to “cure yourself”. Holding true to the clean nutritionals of…

Coca-Cola Donates to Boys & Girls Clubs of America

ATLANTA — The first of two Big Game advertisements from Coca-Cola in 2014 told the all-American tale of triumph over adversity – a young man’s inspirational story to achieve unlikely…

Tea-ing Off: The Next Wave of Kids’ Beverages

Natural Products Expo West 2014 offered buyers looking for new kids’ beverages several glimpses of new drinks that definitely colored outside the lines of longtime market stalwarts Capri Sun or Kool-Aid. But perhaps the most consistent idea was that some of the drinks featured products that had been repurposed from products or brands aimed for adults.

Study Challenges Effectiveness of Sugar in Sports Drinks

LOS ANGELES — SOS Rehydrate is the new healthy rehydration drink comprising the right balance of electrolytes for optimum hydration.  The beverage is 100% free from artificial sweeteners, preservatives, flavors…

Mix1 to Support Active Lifestyle Organizations

SCOTTSDALE, Ariz. — Mix1 Life, Inc., (OTCBB: MIXX) announced today that it plans to donate a portion of its revenue back to non-profit organizations that support healthy lifestyles, including youth…