Press Clips: PepsiCo CEO Summarizes Direction
PepsiCo CEO Indra Nooyi said that her company has 22 billion-dollar brands. She’s working on strengthening brands 15-22.
News
maple. to Launch on May 12
DRINKmaple, the creator of maple., an all-natural, plant-based water, drawn entirely from North American Maple trees, is pleased to announce the arrival of New England’s first maple water beverage on retail shelves throughout the Greater Boston area as well as online at www.drinkmaple.com.
Southern Wine & Spirits of America Announces Leadership Role Progression
Harvey R. Chaplin, Chairman and Chief Executive Officer of Southern Wine & Spirits of America, Inc. (Southern) — the nation’s leading wine and spirits distributor with operations in 35 states — announced today that current Southern President and Chief Operating Officer, Wayne E. Chaplin, will add Chief Executive Officer to his role, effective immediately.
XYIENCE Announces Power to Win Team
XYIENCE®, a leading sports nutrition brand and maker of Xenergy, the official energy drink of the UFC®, announces its inaugural Power to Win® Team.
Lipton Films Ad With Actress Kristen Bell
Lipton® Iced Tea today launched the first video in a three–part comedic film series produced in partnership with actress Kristen Bell, who for the first time stepped behind the camera to serve as creative director.
Snapple Veteran Named CEO of FOCO Coconut Water
Life Up LLC, importer and distributor of FOCO coconut water has appointed Snapple veteran Donna Bimbo as Chief Executive Officer. Bob D’Amico who has spent 20 years with parent company Vasinee assumes the role of Chief Marketing Officer.
Greater Than Introduces New Bottle, Branding, Formulations
Greater Than, the great tasting, electrolyte infused, low calorie, Non-GMO coconut water drink has introduced an entirely new presentation to the market.
Introducing the WingTab
The pull tab has remained largely unchanged since the 1970s and despite its prominent position atop the can, it offers little marketing potential in its present form. An Austin-based company aims to change that with the introduction of a replacement wide format design called WingTab™.
2 Skinny Drunks Premium Organics Launches USDA-Certified Organic Cocktail Mixers
2 Skinny Drunks Premium Organics is set to launch North America’s finest USDA Certified Organic Cocktail Mixers in 2014. The refreshing flavors: Margarita and Pomegranate Cosmopolitan are blended perfectly for pairing with your favorite premium spirit.
Coca-Cola Announces New Personalized App Enhancement
Building on its legacy as a game-changing innovation, Coca-Cola Freestyle® is about to make the consumer experience even more personal.
Panache Beverage Inc. Hires CFO, Announces Distillery Updates
Panache Beverage Inc. announced the appointment of Thomas G. Smith as Chief Financial Officer, effective April 29th.
Essentia Water Announces New CFO
Essentia® Water, the first bottled functional water brand offered in the United States, today announced that Greg D. Buscher has joined the company as chief financial officer (CFO). He takes the place of retiring CFO Keith Huetson who has held the position since Essentia’s inception in 1998.
Edrington Joins the Distilled Spirits Council
Edrington, the international premium spirits company, has become the 16th member of the Distilled Spirits Council of the United States (DISCUS), the organization announced today.
Hoagland Elevated to Chief Operating Officer of ITO EN North America
Praising his “unwavering commitment to high quality products and innovation,” ITO EN North America has promoted Jim Hoagland to Chief Operating Officer, according to a statement. Hoagland has been with ITO EN North America in August, 2003 and most recently held the role of Executive V.P. of Sales & Marketing for the company.