News

Activate Dramatically Reduces East Coast Head Count, Focuses Efforts on SoCal Market

With the company now firmly in control of co-founder Anders Eisner, Activate is in the midst of a refocused sales and marketing strategy that will place greater attention and emphasis on the Southern California market. As a result, Activate recently reduced its East Coast staff to a single employee, but stressed that it will continue to support distribution and retail commitments in region.

Langlade Springs Water Now Available Online

POLAR, Wis. — Langlade Springs is pleased to announce its private label bottled water is now available to ASI (Advertising Specialty Institute) distributor members through ESP Web. Products offered include…

Bell Flavors Announces New Director of Marketing

NORTHBROOK, Ill. — Bell Flavors and Fragrances announced Kelli Heinz as the Director of Marketing & Industry Affairs at their Northbrook IL, headquarters underlining the company’s commitment to grow its…

Mix1 Announces New President of Sales

SCOTTSDALE, Ariz. — mix1 Life, Inc., (OTCBB: MIXX) today announces the addition of Kevin Conrad as President of Sales. Kevin Conrad began his career as a driver for a beverage…

Expo West Preview: Zola, Vita Coco Squeeze Coconut Water Into Lemonade

Okay, we’ll call it a draw. Zola and Vita Coco have tied in the race to be the first to announce that they will be rolling out a product that combines two of the fastest-growing beverage trends, coconut water and lemonade. Zola is going ingredient-first, calling its product “Coconut Water Lemonade,” while Vita Coco is sticking with the brand, calling itself “Vita Coco Lemonade.”

Ganeden Biotech Contributes to Launch of First Probiotic K-Cups

CLEVELAND — Ganeden Biotech along with Copper Moon Coffee company, have announced today that GanedenBC30 (Bacillus coagulans GBI-30, 6086) is the first probiotic to be incorporated into K-Cup® technology; with…

JPG Resources Partners With Healthy Brand Builders

BATTLE CREEK, Mich. and SCOTTSDALE, Ariz. — JPG Resources (http://www.jpgresources.com), an industry leader providing product expertise in innovation, commercialization and execution, announces a strategic partnership with Healthy Brand Builders (http://www.healthybrandbuilders.com),…

Real Brands, Inc. to Launch HillBilly Beverages

FORT LAUDERDALE, Fla. — Real Brands, Inc. (OTC Pink: RLBD), (“Real Brands”) has finalized the initial flavor lineup and packaging design for the HillBilly® beverage line and is preparing for…

Diet Coke FROST Available at 7-Eleven

ATLANTA — Warning! A nationwide “frosting” is about to hit the United States, and its cool taste will keep Diet Coke fans chattering well past the winter months. Diet Coke,…