LOS ANGELES — Just in time for summer, Little Miracles, Europe’s No.1 organic energy brand, sold in more than 25 countries and based in London, U.K., today announced its official U.S. launch with nationwide availability of its award-winning1 collection of organic tea and fruit juice blends. The new beverages are designed for busy, on-the-go women who seek a natural and organic energizing boost.
“We’ve been listening to the market both here and abroad, and are carving out a new category of all occasion, functional beverages,” comments Laura Sauls, U.S. marketing manager, a consumer goods veteran who recently joined the company from ZICO Coconut Water. “We’re pleased to bring Little Miracles beautiful tea blends to the American marketplace, as it is the evolution of what health-conscious consumers want in a beverage they can drink every day—organic ingredients you can trust, the magic of superfoods, and tasty, on-the-go refreshment.”
In her role as U.S. Marketing Manager, Sauls will oversee the continued launch of Little Miracles into the U.S. market, leading the way in everything from honing its voice on social media and PR to establishing a fervent fan base through trade and grassroots efforts.
Meanwhile, International Marketing Manager Kate Woolf will continue to focus on expanding the brand throughout the U.K. and into new markets, including Germany, Greece and Spain. “We hope to emulate this success in the U.S., and with Laura on board we are more excited and ready than ever,” comments Woolf.
Little Miracles drinks are powered by ginseng and acai, which means you don’t experience a spike and crash effect. Sustained energy is also possible because the products contain no added white sugar but instead are naturally sweetened with agave. Each 11 oz. Little Miracles provides a healthy pick-me-up with less than 90 calories per bottle.
The re-sealable and 100% recyclable bottles have a fresh, iconic design, and are a must-have item with daily posts on Instagram2touting the appealing look.
Each drink in the Little Miracles collection is free from artificial colors, flavors and sweeteners and available in four delicious, organic blends:
- Green Tea & Pomegranate
- White Tea & Cherry
- Black Tea & Peach
- Lemongrass Tea, Orange Juice & Ginger
Little Miracles is now available at more than 1,200 select retailers across North America, including Sprouts, Gelson’s Markets, Bristol Farms, SuperValu, Albertsons Southern California, Bloomingdale’s and Target coming in August 2014, as well as other independent convenience and specialty chains. Consumers can also easily order online at Amazon.com.
For questions about distribution, please call (310) 938-3300. For more information about Little Miracles, visitwww.drinklittlemiracles.com, “like” us on Facebook, or follow us on Twitter, Instagram or Pinterest.
About Little Miracles
Headquartered in London, Little Miracles is a global organic beverage brand offering a full line of organic tea and superfood fruit juice blends that are currently distributed in 25 European countries. The company’s award-winning blends of organic tea and superfood fruit juice are powered by active ingredients ginseng, acai and agave, providing a healthy pick me up with less than 90 calories per bottle. For more information about Little Miracles, visit www.drinklittlemiracles.com.
1. Little Miracles was awarded the ‘Best Cold Beverage’ category in November 2013 at the Quality Food Awards (UK)
2. Search #Little Miracles