News

AQUAhydrate Adds New Executive Vice President of Sales

LOS ANGELES — Coming off a 300%+ growth spurt in 2013, Southern California-based performance water company AQUAhydrate continues its strategic hiring blitz with the addition of Greg McCauley as Executive…

S.K.I. Beer to Distribute Just Coco in New York

MIAMI — Just Coco USA, LLC, the owners and importers of Just CocoTM coconut water from Brazil, and S.K.I. Beer USA, the premier craft and import beer distributor in the…

Press Clips: The Sugar v. Corn Refiners Showdown

On Tuesday, Eric Lipton of The New York Times summarized an extensive, recently-publicized lawsuit between beverage-sweetening rivals that outlines more than a decade of manipulation and wrangling. How have the corn refinery and sugar industries responded to waning sales and the jeremiads sprouting from each other, consumer advocate groups and politicians? Spend, spend, spend.

Tanduay Asian Rum to Be Distributed Throughout Florida

Miami, FL (February 12, 2014)—Beginning this month, Tanduay Asian Rum will commence distribution throughout the entire state of Florida. This growth comes after a successful launch period in the southern…

Juice Suits: Suja Accused of “Raw” Deception, Blueprint Complaint Dismissed

Fast-growing cold-pressed juice brand Suja is facing the potential of a class-action lawsuit that includes claims that the company has misled consumers by labeling its products, which are high pressure processed, as “raw.” Meanwhile, it appears that rival Blueprint, which was hit with a similar false advertising lawsuit last year, has dodged the legal bullet -- at least for now.

Crowdfunding – What Do I Need to Know?

It's often the first question when launching a new company: "How will I fund this endeavor?" While traditional routes, including angel investment and bank loans, are common sources of financing, a relatively new option exists: crowdfunding.

Boxed Water Distribution Sales Doubled in 2013

GRAND RAPIDS, Mich. — Boxed Water is Better®, the sustainable packaged water company, today announced its distribution sales more than doubled during 2013, fueled by expanded sales into new markets,…

Pulse Introduces Cabana Coconut Water

DENVER, Colo. — The Pulse Beverage Corporation (OTCQB:PLSB), makers of the PULSE® brand of functional beverages and Natural Cabana®Lemonade, today announced that it is expanding its product line with the…

American Beverage Association Launches Offensive on Caffeine

Concerned that public perception has been unfairly skewed, the American Beverage Association (ABA), an industry trade group, recently published two statements intended to reinforce its view that energy drinks are safe and not marketed to children.

EBOOST Gains Placement at 1,000 New Retail Doors

NEW YORK, February 5, 2014 – EBOOST, a leader in the natural energy space, is excited to announce that its product line will launch at six new retailers this month,…