News

Trian Reiterates Belief in Splitting PepsiCo’s Snacks and Beverages

Trian remains adamant in its belief that PepsiCo should split its snacks and beverages into two independent public companies. PepsiCo, which has been steadfast in its “Power of One” platform, hasn’t budged. The company believes that the strategy allows for “full coordination across the food and beverage operating systems, while also unlocking opportunities to create value across the business.”

Love Beets Launches Line of Beet Juice With No Added Sugar

PHILADELPHIA — They’re purple, packed with flavor and “beeting” kale in a superfood showdown. Love Beets – a delicious line of premium, all-natural, ready-to-eat beets – announced the launch of…

Pleasant Kids Launches Organic Apple Juice

BURBANK, Calif. — Pleasant Kids, Inc. (OTCQB: NYBD) (the “Company”), America’s premium supplier of naturally balanced pH-8.0+ spring water for children, announces the launch of its organic apple juice. The…

Reed’s Announces Expansion in Northern California

LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that it has partnered with Senuca Beverages, Inc., headquartered in…

Ganeden to Feature First Probiotic in HPP Juice

CLEVELAND — Ganeden Biotech, a recognized world leader in the manufacturing and marketing of probiotics, announced today that GanedenBC30 (Bacillus coagulans GBI-30, 6086) will be the first probiotic in an…

J.R. Ewing–Branded Bourbon to Launch in March

Dallas, TX (PRWEB) February 19, 2014 — To coincide with the season three premiere of Dallason Monday, February 24, at 9/8c on TNT, Southfork Bottling Company is teaming up with…

L.A. Libations Set to Launch New Horchata Energy Drink Nationally in 7-Eleven; Partners with Relativity Media in Joint Venture

Set for a national launch in 8,300 7-Eleven stores, Arriba is a new horchata energy drink that is targeted to reach a specific demographic in Latino consumers. L.A. Libations entered into a joint venture with film studio and entertainment powerhouse Relativity Media, which is investor in Arriba and will play a major role in the marketing of the brand with product placement in Relativity-produced TV shows and movies.

Press Clips: GMOs and Consumer Behavior

For many Americans, GMOs are like monsters under the bed. They don’t exactly know what GMOs are, but they’re worried about them. This sentiment has already influenced shopping habits, according to a recent write-up on hartbeat, the newsletter of The Hartman Group (HG), a consumer research firm.