WTRMLN WTR (aka “Watermelon Water”) is a cold-pressed watermelon juice beverage that is made with watermelon flesh, watermelon rind and lemon. It is high pressure processed (HPP), which gives it an extremely fresh and refreshing flavor. And it certainly tastes like watermelon -- there’s no question that the company nailed that part of the product. From our perspective, this could be either a good thing or a bad thing, depending on the consumer.
From Southern California, Juiceology is two years into a marketing push that saw a cattle family from Brazil try its hand at a branded product in the U.S. Founded by Brazilian national Felipe Davila, the products include flash-pasteurized, aseptically-filled refrigerated juices that are blended with whole grain extracts for a higher fiber content to promote satiety. Another juice company, New Jersey-based Mojo Organics, recently launched behind a line of juices licensed from Chiquita Brands.
When Americans dislike an ingredient, they do more than take their business elsewhere. With blogs and online petitions as the vehicles, they're dissenting the standards and altering the contents of products from major companies, according to Candice Choi of The Associated Press.
LOS ANGELES — KO Beverages, LLC, the makers of the Knockout Energy brand that delivers premium energy drinks at a non-premium priced announced today that 4 Less stores are now…
BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice beverages formulated for daily digestive health, today announced the addition of James Moss as vice president of sales. With extensive…
While Red Bull represents an uncommon distribution network to consider, emerging beverage brands have long been familiar with UNFI, the independent distributor of organic and specialty foods and beverages in the U.S. and Canada. On Friday morning, Epicurex LLC announced that it will partner with UNFI to distribute its coconut water, Cocozia.
NORTH MIAMI BEACH, Fla. — Epicurex LLC, the manufacturer of the popular organic coconut water COCOZIA®, has announced it will partner with leading natural and specialty foods distributor UNFI ,…
LOUISVILLE, Ky.–(BUSINESS WIRE)–Brown-Forman Corporation (NYSE:BFA)(NYSE:BFB) announced today that Alejandro (Alex) Alvarez has been named chief production officer and a member of the company’s Executive Leadership Team, effective February 1, 2014.…
KALAHEO, Hawaii — KonaRed Corporation (www.KonaRed.com) (OTCQB: KRED); developers of the powerful Hawaiian Coffee Fruit wellness beverage which is sold in such retailers as Kmart, Wal-mart, 7-Eleven, Longs Drugs, Walgreens,…
KEY WEST, Fla.–(BUSINESS WIRE)–Papa’s Pilar™, the new super-premium rum inspired by Ernest Hemingway’s spirit of adventure that’s hell-bent on returning rum to its gutsy roots, was named the “Best New…
(St. Helena, CA) December 19, 2013 – Charbay Distillers, exclusive U.S. importer of Tequila Tapatio, has received 100 cases of rare ‘Excelencia’ Gran Reservas (Extra Añejo) usually reserved for friends…
(Lyons, Colorado) – Friday, December 20 at 4 PM, Spirit Hound Distillers is releasing the first bottles of its new Mountain Bum Rum. These debut bottles are filled from a…
Little Miracles, a line of tea-based, organic energy drinks that are distributed in 21 European countries, is aiming to make its U.S. launch next month, beginning in the Southern California market. The drinks, which are formulated with tea, fruit juice, Panex Ginseng, acai and agave, took in € 8 million (approximately $11 million) in 2013 sales.
When we asked attendees of BevNET Live Winter ’13 to describe their reactions to New Beverage Showdown 6, we heard a lot of the “same old, same old” about the beverage brand competition: compelling; dramatic; inspiring; nerve-wracking; sensational. Boring stuff, indeed.
