A-GAME to Sponsor NASCAR Driver
ORLANDO, Fla. — All In Beverage, LLC (AIB) makers of the Cross-Functional Beverage, A-GAME (http://www.drinkagame.com) is pleased to announce its sponsorship of #93 Jason White at the NASCAR NEXTERA ENERGY…
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Skinnygirl to Release New Water Enhancers
CARMEL, Ind. — The Skinnygirl™ brand is out with another innovative take on low calorie beverages that blend great taste and personal flavor customization. Skinnygirl Water Enhancers are available in…
Coke Announces New Bottling Partnerships in Florida, Chicago
During the Coca-Cola Co.’s fourth quarter earnings call held earlier this week, CEO and Chairman Muhtar Kent stated that the company would "imminently announce new bottling partnerships" in North America. By imminently, he must have meant today.
Distribution Roundup: A-GAME Partners With Stop & Shop; Arriba Hits 7-Eleven
When we hear about a new energy drink company with plans to snag market share from Red Bull and Monster, we’re often skeptical. With the category at such a mature state and the two linchpins not going anywhere, most new energy drinks don’t have much of a future beyond niche markets. However, when the energy drink in question is devised by L.A. Libations, the beverage incubator that has helped carry brands such as ZICO and illy issimo to prominence, we take a closer look.
Stop & Shop to Carry A-GAME
ORLANDO, Fla. — All In Beverage, LLC (AIB) is very pleased to announce that Stop & Shop will be the company’s first national Grocery chain to debut their New Age…
Coca-Cola CFO Retires
ATLANTA — The Coca-Cola Company today announced Executive Vice President and Chief Financial Officer Gary P. Fayard will retire in May 2014, after 20 years of service with the Company.…
Acai Roots to Debut Pomegranate and Blueberry Juice at Expo West
SAN DIEGO — Acai Roots will attend the Natural Products Expo West convention in Anaheim. This convention is the leading trade show in the natural, organic and healthy products industry,…
Organic Gemini Hires JWALK
NEW YORK — Organic Gemini, the Brooklyn-based maker of healthful beverages and snacks, has selected JWALK (www.jwalkny.com) as its advertising agency of record, Doug Jacob, JWALK co-founder and CEO, announced …
Members of Coca-Cola Board of Directors to Retire
ATLANTA — The Board of Directors of The Coca-Cola Company today announced former Ambassador Donald F. McHenry and Swedish businessman Jacob Wallenberg will not stand for re-election to the Board…
5-hour Energy Introduces Cherry Flavor
FARMINGTON HILLS, Mich. — February 20, 2014 – Living Essentials, LLC continues to support military causes with the introduction of a new, limited edition cherry flavor of 5-hour ENERGY®. From …
Vita ICE Adds Cranberry and Cucumber Lime
WATERTOWN, Wis. — Klarbrunn, Inc. is excited to expand Vita ICE with two new flavors: Cranberry and Cucumber Lime. Following the successful launch of Vita ICE in March, the line…
Califia Farms to Debut Single-Serve Iced Coffee With Almondmilk at Expo West
BAKERSFIELD, Calif. — After last year’s success at Natural Products Expo West, Califia Farms’ 2014 booth will showcase the Company’s latest innovation in single serve offerings of its award-winning Iced…
True Drinks Secures Distribution for AquaBall in Australia and New Zealand
IRVINE, Calif. — True Drinks, Inc. (TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles, today…
PepsiCo Responds to Trian’s Call for Restructure
As reported today, investment firm Trian Partners released a white paper and letter to the PepsiCo board, reiterating its belief that PepsiCo should split its beverage and snack businesses into two independent public companies. Trian believes that the restructure would sustain growth and benefit the company and its shareholders. Shortly after the story’s publication, PepsiCo e-mailed BevNET with a response.