News

Body Armor Adds James Harden to Stable of Athlete Partners

LOS ANGELES — BODYARMOR® SuperDrink™ is proud to welcome James Harden to its impressive line-up of athlete partners. Harden, like hundreds of professional athletes and thousands of amateur athletes, has…

Celsius Secures Distribution in Middle East

BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first Negative Calorie beverage backed by clinical science, announced today the exclusive…

New Marketing Campaign Encourages Americans to ‘Milk Life’

WASHINGTON — America’s milk companies today launched a new multi-million dollar, cross-platform campaign designed to reinforce how milk’s many nutritional benefits – including high-quality protein – can help power the…

ABA Supports First Lady’s Efforts on School Wellness

WASHINGTON — America’s non-alcoholic beverage industry applauds First LadyMichelle Obama’s common-sense efforts to strengthen school wellness policies, including support for aligning food and beverage signage in schools to reflect what…

Fair Trade Coconuts on Tap

Long overseeing the transactions of sugar, cocoa and coffee, among other widely-transported ingredients, Fair Trade USA announced last week that it has launched a coconut certification.

Purity Organic Hires New Vice President of Sales

SAN FRANCISCO — The Purity Organic team continues to grow with the addition of Larry Belka as Vice President of Sales. Larry will manage all sales responsibilities previously held by…