B&G Foods Promotes Former Snapple Executive

The bond between the food and beverage CPG industries continues to strengthen. Last week, B&G Foods, Inc., a conglomeration of food brands such as Cream of Wheat and Ortega, announced that Michael Sands has been promoted to the newly created position of executive vice president of snacks, according to a company release.

Sands had previously served as the chief marketing and operations officer of the Snapple Beverage Group, the president and CEO of the Balance Bar Company and the CMO and director of international sales for Ben & Jerry’s. He joined B&G in October 2013 when the company acquired Rickland Orchards, which Sands co-founded.

The full release follows:

PARSIPPANY, N.J. — B&G Foods, Inc. (NYSE:BGS) announced today that Michael Sands has been promoted to the newly created position of Executive Vice President of Snacks.

Mr. Sands joined B&G Foods in October 2013 following B&G Foods’ acquisition of Rickland Orchards, which Mr. Sands co-founded with Jason Cohen. Rickland Orchards, whose products include Greek yogurt coated granola bars and bites, was the fourth snack-based acquisition by B&G Foods since October 2012.

In addition to co-founding Rickland Orchards and serving as its chief operating officer, Mr. Sands previously served as the president and chief executive officer of the Balance Bar Company, the chief marketing and operations officer of the Snapple Beverage Group, and the chief marketing officer and director of international sales of Ben & Jerry’s. Mr. Sands also was the co-founder and chief executive officer of LesserEvil Brand Snacks.

“We are delighted to announce Michael Sands’ promotion,” stated David L. Wenner, President and Chief Executive Officer of B&G Foods. “Michael has been a very strong addition to B&G Foods’ management team and has played an important role in the integration of Rickland Orchards into the B&G Foods family. His experience in all aspects of managing snack brands will greatly benefit our company.”

B&G Foods also announced that at month end Jason Cohen will transition from Executive Vice President of Club Channel to become an outside strategic advisor to B&G Foods. In this capacity, Mr. Cohen will continue to assist B&G Foods with the implementation of its sales strategy across its entire portfolio of brands.

“I have enjoyed working with B&G Foods’ seasoned management team and sales force and I am excited to continue my association with the company as a strategic advisor to its executive management team,” stated Mr. Cohen. “Working together, it is my expectation that we can foster growth for B&G Foods’ base business and newly acquired snack brands, and also develop on trend, innovative products for sale in the club channel and in broader distribution.”

“We thank Jason for his tireless efforts and the passion, energy and creative thinking he has brought to B&G Foods,” stated Mr. Wenner. “We are very pleased that our partnership will continue as we work together to seek further growth opportunities for our brands.”

About B&G Foods, Inc.

B&G Foods and its subsidiaries manufacture, sell and distribute a diversified portfolio of high-quality, branded shelf-stable foods across the United States, Canada and Puerto Rico. Based in Parsippany, New Jersey, B&G Foods’ products are marketed under many recognized brands, including Ac’cent, B&G, B&M, Baker’s Joy, Brer Rabbit, Cream of Rice, Cream of Wheat, Devonsheer, Don Pepino, Emeril’s,Grandma’s Molasses, JJ Flats, Joan of Arc, Las Palmas, Maple Grove Farms, Molly McButter, Mrs. Dash, New York Style, Old London,Original Tings, Ortega, Pirate’s Booty, Polaner, Red Devil, Regina, Rickland Orchards, Sa-són, Sclafani, Smart Puffs, Sugar Twin,Trappey’s, TrueNorth, Underwood, Vermont Maid and Wright’s. B&G Foods also sells and distributes two branded household products,Static Guard and Kleen Guard.