LOS ANGELES — The California weather forecast for March 20 is SNO(TM), not the frosty flakes of crystalline water ice, but the premium drinking water from an Icelandic glacier making its official U.S. debut here at Bristol Farms.
To mark the occasion, foamy snowflakes will shoot up into the air while SNO angels hand out miniature SNO shovels at the entrance of Bristol Farmsin West Hollywood. Customers there will find SNO on the shelves, along with other bottled waters, but only one will be the nitrate-free glacier water from Iceland, SNO(TM). (www.drinksnowater.com)
Banners announcing “It’s SNOing Inside” and “Taste It Once, Love It Forever,” will drape across tables where shoppers will be invited to taste one of the purest waters on the planet and recently nominated as one of the Best New Drink Brands by FoodBev.com.
“We’re inviting Californians to try something they’ve never tasted before. ‘Taste it once. Love it forever,’ is a slogan that developed from seeing so many first time buyers coming back to buy more,” said Paul Kincaid, VP National Sales of iGlacier Water U.S.A., the Importer of SNO glacier water from Iceland.
“This will be a timely event for Californians thirsty for the sight of snow in this drought-stricken state,” said Tom Madden, CEO of TransMedia Group, which plans a series of events introducing SNO, starting with Bristol Farms in West Hollywood.
“I only wish we could have Bing there singing “Let it Snow,” said Madden, who represented Kathryn Crosby and publicized her autobiography, “My Life With Bing.”
“SNO(TM) fresh pristine water from Eyjafjallajokull, a natural glacier in Iceland, is an elixir of health. It can revitalize cells, rejuvenate our bodies, enhance physical endurance and allow maintenance of proper fat-to-muscle ratio. And now one of the purest waters on the planet, nitrate-freeSNO(TM) glacier water from Iceland arrives in California,” said Maria Kraszynska, M.D.
“Drinking water quality affects health, but there’s a problem. Today most bottled waters fail to meet purity standards,” she said. “Even natural mineral spring waters have suffered from man-made pollution, including rising levels of nitrates.”