Coke Acquires 10 Percent Stake in Green Mountain Coffee; Will Launch Pod-Based Product Line in 2015
The Coca-Cola Co. has agreed to acquire a 10 percent minority stake in Green Mountain Roasters, maker of the popular Keurig Single Cup brewing system, for $1.25 billion, according to a joint statement. As part of the deal, Coke and Green Mountain have signed a 10-year exclusive arrangement in which the cola giant will launch a Coke-branded line of pod-based, single-serve beverages for use in the Green Mountain's forthcoming Keurig Cold at-home beverage system.