ALO Exposed “Light” is a reduced-calorie version of their flagship offering. Given that the high calorie content is one of the major grievances that people have with aloe vera beverages, getting the product down to only 30 calorie per 8 oz. serving (60 calories per bottle) is definitely a good move.
The segment certainly is becoming tantalizingly visible even to the beverage conglomerates. Some of the investment in Health-Ade, after all, came from the Coca-Cola Co. via its stake in the First Beverage fund; also, there have long been rumblings that kombucha-like probiotic brand KeVita has dallied with PepsiCo’s incubation arm in Southern California.
Nearly a month after the U.S. Food and Drug Administration (FDA) issued a preliminary determination that partially hydrogenated oils, the major dietary source of trans fat in processed foods, are no longer GRAS (Generally Recognized as Safe), a prominent consumer advocacy group is calling for an end to the use of high-fructose corn syrup (HFCS).
What does it say about the beverage business that the small companies on display at Natural Products Expo East, the little sibling of the massive West Coast show, could generate more energy than those who were attending the annual showpiece fiesta of a giant organization?
CORONA, Calif., Dec. 2, 2013 /PRNewswire/ ––Monster Beverage Corporation (Nasdaq: MNST) today released the following statement in response to a paper presented at the Radiological Society of North America’s annual…
POPwater is new line of 30-calorie, fruit-flavored sparkling beverages that are sweetened with a blend of sugar, erythritol and stevia. Packaged in 11.2 oz. aluminum bottles, POPwater has done quite well in terms of flavor and brand execution; it's a line that could certainly gain a loyal following in the low-calorie sparkling beverages segment.
NEW YORK, Dec. 3, 2013 /PRNewswire/ — Inspired by the Brooklyn neighborhood and street address that the company is situated on, the new Jay Street Coffee is the latest innovation…
MINNEAPOLIS–(BUSINESS WIRE)—Phillips Distilling Company (Phillips) today announces the launch of UV Sriracha Vodka, the first sriracha flavored vodka to hit the market. UV Sriracha Vodka is a bold blast of…
CHICAGO, Dec. 2, 2013 /PRNewswire/ — After an extensive agency review process, Pernod Ricard USA has re-appointed incumbent Legacy Marketing Partners, a leading Chicago-based experiential marketing agency, as national on-premise…
ATLANTA, GA–(Marketwired – Dec 2, 2013) – 2T Water, LLC has announced their first proprietary formula 2T WATER “BIOTIN”® Hair, Skin & Nails. 2T WATER “BIOTIN”® is an extension to…
Chiquita Tropicals is a new line of tropical fruit juice blends. The products come in four varieties -- Banana Strawberry, Mango, Pineapple, and Passion Fruit -- and contain no added sugar or preservatives. While Chiquita is certainly a brand that has some credibility and awareness as far as produce is concerned, the execution of it as a beverage feels like it's lacking something.
CHICAGO, Dec. 2, 2013 /PRNewswire/ — Premium adult beverages are providing momentum to the on-premise channel despite cautious consumers. Higher-priced spirits and beer categories in particular are growing in restaurants…
The stigma is receding. The notion of bubbles isn’t so bad. From the gourmet to the Stevia generation, fewer products are afraid to fizz. Even as sprawling soda giants like Coke and Pepsi have seen overall volume declines, existing gourmet products like Fentiman’s, Reed’s, GuS, Fever Tree, Maine Root and Q Tonic have all ridden the expansion of the natural and specialty channel to increasing sales.
Start with a little (grape-flavored) holiday cheer, mix in a few warnings about sugary drinks, and finish with a sprinkling of rare tea, and you’ve got the Thanksgiving edition of Press Clips!
