World’s #1 bourbon kicks off its 2014 “Make History™” TV ads with long-term brand partnership Deerfield, Ill., Jan. 29, 2014 /PRNewswire/ — Jim Beam®, the world’s #1 Bourbon, and award-nominated…
Extending its platform of full-service recruiting for the beverage industry to the food world, Force Brands has announced its official launch of Food Force, a new division designed to specialize “in hiring strategies and organizational design for food companies,” according to a statement from the company.
REBBL Tonic is a line of organic, herbal tonics that are made with a blend of exotic ingredients, such as cat’s claw bark extract. While we definitely enjoyed the taste of the drinks, it seems like the messaging on the bottle copy, which includes a heavy emphasis on "herbal tonic," along with the products being labeled as supplements, is something that might be a bit of a deterrent.is going to raise more questions rather than lure in buyers.
ATLANTA — Andrés Iniesta who memorably scored Spain’s winning goal in the 2010 FIFA World Cup™ Final, will be featured in the new Powerade campaign “There’s Power in Every Game.”…
BOULDER, Colo. — GoodBelly, a line of delicious probiotic juice drinks formulated for daily digestive health, is responding after passengers aboard the Royal Caribbean Explorer of the Seas cruise ship…
CONCORD, Mass. and AIRPORT CITY, Israel — SodaStream International, Ltd. (NASDAQ: SODA), the leading manufacturer of home beverage carbonation systems, today announced a strategic agreement with Welch’s, a family-farmer owned…
KINKY® Blue joins KINKY® Liqueur just in time for Valentine’s Day ST. PAUL, Minn. – January 29, 2014 / PRNewswire / — A fusion of super premium vodka distilled five…
Earlier this month, Life Juice founder Ety Salamone landed her biggest and -- for cold-pressed juice -- one of the most noteworthy retailers to date: Target. The brand is now distributed within the retailer’s 390+ PFresh concept stores, where Target sells refrigerated products and fresh produce. It’s a placement that, if successful, may have a significant impact on how Target and other mass retailers view the nascent category and its potential in that channel.
Category leaders Red Bull and Monster have continued to rack up strong sales figures, according to recent reports by analysts with investment banks Morgan Stanley & Co. LLC and Wells Fargo Securities, LLC. The report from Wells Fargo, in particular, cited innovation, marketing increases and less negative press as boons for the category.
IRVINE, Calif. — True Drinks, Inc. (OTCQB: TRUU), a healthy beverage provider with major entertainment and media company licensing agreements for use of their characters on its proprietary, patented bottles,…
SAN DIEGO — San Diego-based Cuba Beverage Company (OTC Pink: CUBV) announced another distribution deal with Core-Mark for New England. Core-Mark purchased product for New England and it has been…
Sipp has done a great job of taking a flavor that’s classic at its core and elevating it with elderflower and tarragon. The resulting mixture is balanced, flavorful, and light in the mouth, with just the right amount of each flavor. And the packaging? Well, that's pretty darn good too...
SAN ANSELMO, Calif. — Many people today struggle to maintain better balanced cholesterol levels and are looking for ways to avoid the more serious levels of heart disease. A study,…
Ti Tonics Ltd, makers of an award-winning range of antioxidant infused “superteas”, and The Better Drinks Co. (parent: Asahi Holdings) today announced a major distribution agreement. The New Zealand-based company…
