News

Paradise Beverage Launches Pirate Energy Shots

AUSTIN, Texas — ‘The Party Starts Here’ for Paradise Beverage with its introduction of Pirate Energy™ Shots and a whole new way to consume instant energy! Yeah, we know there…

Sweet Green Fields to Create Organic Stevia Product Line

BELLINGHAM, Wash. — Sweet Green Fields (SGF), the leading U.S. science based, natural sweetener innovator, announces a new innovative technology to overcome processing obstacles typically present in the production of…

Starbucks Shuffles Executive Team; CEO Schultz to Focus on Digital, Mobile

Starbucks yesterday announced significant changes to its executive leadership team, including an expanded role for CEO Howard Schultz in the company’s "next generation retailing and payments initiatives,” according to a statement. Starbucks CFO Troy Alstead has been promoted to chief operating officer, a newly created role in which he will be responsible for the day-to-day operations of the company.

KeHE to Distribute Cocozia in Florida

NORTH MIAMI BEACH, Fla. — Epicurex, the manufacturer of 100% Organic Coconut Water COCOZIA, has released a statement saying that it will partner with natural and specialty food distributor KeHE…

Review: Juiceology

Flash-pasteurized and aseptically-filled, Juiceology is a four-SKU line of juice blends that have been blended with whole grain extracts, including oats, barley and brown rice. While the beverages are pleasant to drink, the branding and packaging seem at odds with the name Juiceology. That said, will consumers look at Juiceology as simply another me-too super-premium juice brand?

Rooibee Red Tea Increases Availability Across the U.S.

LOUISVILLE, Ky. — Shoppers across the country who want a great tasting, healthy beverage have more opportunities to pick up a bottle of Rooibee Red Tea. Rooibee Red Tea expanded…

PepsiCo Donates $1 Million to Bob Woodruff Foundation

NEW YORK — As part of PepsiCo’s weeklong Super Bowl fan appreciation activities, the company today announced that the PepsiCo Foundation will donate $1 million to the Bob Woodruff Foundation,…

Kombucha Crossover

Health-Ade announced Wednesday that it has added Christine Perich, the CFO and COO at New Belgium Brewing Company, Inc., to its board of directors. Perich began working at the Fort Collins, Colo.-based brewery in 2000 and will continue to do so. Slekys Trout credited Perich’s vast experience and ability to troubleshoot the abundance of difficulties faced by an ambitious kombucha company.

SodaStream Partners With Welch’s Amid Recent Setbacks

The trendy at-home soda kit company announced Wednesday morning that it will work with Welch’s to launch a line of sparkling drink concentrates that will be developed exclusively for SodaStream’s home beverage carbonation system. The products are expected to be available in the U.S. during the second half of 2014.

Pepsi Takes Over Times Square Before Super Bowl

PURCHASE, N.Y. — Pepsi, the official sponsor of the Super Bowl XLVIII Halftime Show featuring GRAMMY® award winning artist Bruno Mars, today announced additional activations taking place in New York …