12 Regional winners will advance to National USBG Legacy Showcase in February to compete for Global Showcase opportunity CORAL GABLES, Fla., Nov. 21, 2013 /PRNewswire-USNewswire/ — BACARDÍ, and the United…
BOTHELL, Wash. — Essentia Water, innovator of the first bottled functional water in the United States, announces distribution partnerships with two leading U.S. grocery retailers, Delhaize America and H-E-B that…
After Senator Richard Durbin (D-IL) received a tweet with an image of a toy boat draped in branding from Rockstar Energy, CNN anchor Jake Tapper aired Senator Richard Blumenthal (D-CT) on his news show to chat about youth marketing and energy drinks, a rather familiar subject by now.
$10MM national television buy for the fast-growing rum brand. JERSEY CITY, N.J., Nov. 20, 2013 /PRNewswire/ — It’s happened: The Kraken has burst from the realm of myth into the…
Pinnacle® Cinnabon® Vodka rolls into market with the indulgent flavor of Cinnabon’s® Cinnamon Rolls DEERFIELD, Ill., Nov. 21, 2013 /PRNewswire/ — Pinnacle® Vodka, one of the leading imported premium vodka…
Amid rising demand for low-calorie and flavored sparkling waters, Rockstar has released a new “Sparkling” brand extension to its line of energy drinks. The beverages, which come in Cherry Citrus and Peach varieties, are zero-calorie seltzer-like products that are sweetened with Ace-K and sucralose. With a softer vibe than its primary line, both in terms of flavor and branding, the drinks are a nice addition to the Rockstar family.
In an investor call yesterday morning, Campbell’s Soup CEO Denise Morrison said that "proliferation of specialty beverages and packaged fresh juices" is having a significant effect on first quarter 2013 sales of its V8 brand of shelf-stable juice drinks.
Beverage entrepreneurs often hear about ways that they might succeed in a rough-and-tumble and unforgiving industry: start small, build regionally, create a memorable brand. But what about the -- often unspoken of -- ways to fail in beverages?
NEW YORK, Nov. 20, 2013 /PRNewswire/ — Diageo, the world’s leading premium drinks business, and the National Basketball Association (NBA) today announced a new multiyear marketing partnership that will make…
Sean “Diddy” Combs Announces CIROC as “The Toast of the NBA” NEW YORK, Nov. 20, 2013 /PRNewswire/ — CIROC Ultra Premium Vodka and the National Basketball Association (NBA) today introduced…
100% Organic, Gluten Free and Kosher Tequila Exemplifies Small Batch Superiority NEW YORK, NY, November 19, 2013 – Today’s launch of the new premium 100 percent pure platinum Baron Tequila…
San Francisco, CA. Fresh off the heels of launching the first ever 100% Raw Tea, Harmless Harvest and Whole Foods Market are releasing a limited time offering for the holidays.…
Unsweet Lemon Tea is HONEST® Tea’s first zero calorie tea option available in 16.9oz. PET bottles (Bethesda, MD – November 19, 2013) – HONEST® Tea, the makers of the nation’s…
“Maritime Malt” Debuts New Promotion Pack Featuring a Chance to Sail on Clipper Round the World Yacht (PRWEB) November 19, 2013 — Old Pulteney Single Malt Scotch, boat sponsor in…
