BrandHive to Represent OptiMSM
SALT LAKE CITY — BrandHive is pleased to announce their selection as agency of record for Bergstrom Nutrition, manufacturer and distributor of OptiMSM®, an ultra-pure methylsulfonymethane (MSM) for human use.…
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Reed’s Announces Partnership With Online Grocer FreshDirect
LOS ANGELES — Reed’s, Inc. (NYSE MKT: REED), maker of the top-selling sodas in natural food stores nationwide, announced today that FreshDirect has authorized Reed’s, Virgil’s and Reed’s Culture Club…
Chicken Cock Whiskey Partners With Country Music Star Colt Ford
CHARLESTON, S.C., Jan. 23, 2014 /PRNewswire/ — Chicken Cock Whiskey today announced that the 156-year-old American Whiskey brand, made famous in the 1920s as a bootleg whiskey during Prohibition, is…
Pernod Ricard USA Launches Malibu Rum Sparkler
NEW YORK, Jan. 28, 2014 /PRNewswire/ — Malibu® is ringing in the New Year in a big way with Malibu® Rum Sparkler, the newest product innovation announced today that combines…
Coca-Cola Launches Super Bowl Ad
ATLANTA — On Sunday, teams from Seattle and Denver won’t be the only ones trying to go all the way. On game day, Coca-Cola will tell the story of a…
Kombucha Brewers International Hosts Industry Conference
SANTA MONICA, Calif. — More than 40 Kombucha Tea companies representing over 90% of the commercial Kombucha bottles, cans and kegs available at retail gathered from around the world on…
Powerade Launches Brand Page at Online Fitness Portal
COPENHAGEN, Denmark – In an effort to bolster compelling website content while providing brands a way to connect with fitness enthusiasts, Endomondo this week launched a Brand Pages service for…
FDA to Revise Guidelines of Nutrition Facts Labels
Introduced to the U.S. on Jan. 6, 1993, nutrition facts labels have long served as one of the best ways for consumers to monitor their health by what they eat and drink. However, as time passes and the industries progress, the FDA recognizes that an update could further ensure the safety of consumers — the administration’s top priority — and mollify politicians and think tanks.
PGA Golfer to Endorse Avitae
CLEVELAND — PGA Golfer Kevin Streelman has signed a two-year endorsement agreement with Avitae USA, LLC, the leader in the innovative and fast-growing caffeinated water category. It is his first…
Video: Q Drinks Targets New Can Package for Growth
For the past six years, Q Drinks’ founder Jordan Silbert has taken a slow and careful approach to line extensions, gradually evolving from a single-SKU tonic water to its current lineup, which includes a number of sodas and sparkling fruit drinks, all of which are packaged in glass bottles. Yet, when as massive a retailer as Target comes calling -- and is asking for cans -- Silbert knew that had to make a move and do it fast.
Pitching Your Brand to Prospective Investors
While methods vary, accruing startup capital is a critical step for entrepreneurial food and beverage companies. And whether early-stage financing comes from bank loans, angel investors, crowdfunding or venture capital, the way in which you present your business plan often makes the difference between getting the necessary backing and having to continue your search for funding.
Chicago Company Introduces the Aermate Wine and Spirits Aerator
Convenient and durable bar tool provides an innovative way to aerate alcoholic beverages CHICAGO — Aermate Products LLC announced the release of the Aermate Wine and Spirits Aerator. Aermate injects…
Mott’s Announces New Juice Lineup
PLANO, Texas — Mott’s is starting off the New Year with a “Rush.” And a “Surge.” And a “Boom.” The recognized leader in branded apple juice and apple sauce, Mott’s…
Review: Reel Adrenaline
Attempting to lure in sport fishermen with a catchy-sounding name, Reel Adrenaline is a brand of energy drinks that is based out of Florida. Aside from our guess that the target market is probably pretty limited, what you’ve got here is a pretty run-of-the-mill energy drink, albeit one that needs a big upgrade in the graphics department.