News

Diageo Acquires Super-Premium Tequila Brand Peligroso

Company adds to its collection of outstanding and distinctive tequila brands NORWALK, Conn., January 27, 2014 – Diageo, the world’s leading premium drinks business, today added super-premium tequila brand Peligroso…

NY2O Joins the Drink Up Initiative

NEW YORK — NY2O, the premium bottled water from New York, has joined the Drink Up initiative, which encourages people to drink more water more often. NY2O will incorporate Drink…

Video: Checking in with Hint’s Kara Goldin at the 2014 Winter Fancy Food Show

With updated branding, a new plastic package for its carbonated line and an emphasis on wider distribution of its products, Hint is positioning itself for broad growth in 2014. In this video, Hint CEO Kara Goldin discusses the company's approach to marketing and retail strategy amid a sea of competing products, as well as Hint’s widening consumer base and distribution opportunities created by the new PET bottle.

PepsiCo Reports $5 Billion Plans in Mexico

The company aims to focus the plans so that they further support its food and beverage business in Mexico, one of the most appealing markets in Latin America because of its growing middle class and economic growth potential, according to a company release.

Review: Xumma Semi Sweet Cola

Xumma Semi Sweet Cola is a product that was designed, as the name clearly states, to be a less sweet cola. And a less sweet cola is exactly what it is, with 80 calories and 21g of sugar per 12 oz. bottle. While it might be challenging to have a single focus on cola, which is traditionally an area where upstart brands (as well as larger entrants) have struggled to gain traction, we think that the Xumma concept could be applied to other flavors.

Soyombo Vodka Enters U.S. Market

Ulaanbaatar, Mongolia (January 23, 2014) – The APU Company, Mongolia’s first national beverage company since 1924, announces the arrival of Soyombo Vodka, produced, distilled, bottled and enjoyed by millions in…

Consumer Reports Investigates Use of Caramel Color

The independent product-testing organization found that 12 brands of CSDs manufactured by The Coca-Cola, Co., Inc., PepsiCo, Inc. and Goya contain varying levels of 4-methylimidazole (4-MeI), a potentially-carcinogenic chemical byproduct of the production of certain types of caramel color as an ingredient.

Winter Fancy Food Show ’14: Decadence, Health – How About Both?

Despite the Fancy's Food's Show's penchant for lip-smacking and indulgent flavors, beverage companies aren't dim about the overall consumer shift toward healthier living, and several of those exhibiting at the recent event showcased new products aimed at health-focused consumers with a discerning palate.

Review: Nature’s Pure Cola

Nature’s Pure Organic Cola is a premium version of one of America's classic beverages: cola. The beverage is one that has been tried again and again, but very few brands -- up against Goliaths like Coke and Pepsi -- seem to do anything more than carve out a small niche. In the case of Nature’s Pure, the company at least has a chance to do just that, if not more, with a nice 8 oz. portion size, USDA organic certification and very enjoyable flavor.

KeVita Adds to Sales Team, Announces New Headquarters

KeVita announced Wednesday that it has expanded operations with three veteran sales hires for its team, as well as a new headquarters in Southern California. The additions come in response to surging demand for sparkling probiotic drinks, according to a company release.