BURBANK, Calif. — Pleasant Kids, Inc. (OTCQB: NYBD) (the “Company”), America’s premium supplier of naturally balanced pH-8.0+ spring water for children, announces the launch of its organic apple juice. The organic juice line will be released April 1, 2014 in 24 pack, 8 ounce, BPA-free bottles through Associated Grocers of Florida which covers distribution in the south-eastern U.S. and Latin America, through Unified Wholesale Grocers which covers the western U.S., as well as through the Company’s website.
The Company’s entry into the organic juice market was driven by consumer demand in response to the marketplaces favorable perception of the Company’s initial children’s’ spring water line. USDA certified organic requires “agricultural products have been grown and processed according to specific standards of various state and private certification organizations.” More specifically, certifying agents review farm applications and qualified inspectors conduct annual on-site inspections, while farm records must track all management practices and materials used in organic production. Pediatric health professionals often recommend apple juice as the first juice for infants, and it remains the juice of choice for older infants and toddlers. Pleasant Kids, Inc. is positioned to benefit immediately from this new juice line, being that 49% of the apple juice consumed in the U.S. is from China where arsenic and pesticide concentrations are under regulated. Unlike the apple juices and concentrates imported from China, The Company’s organic juice line will be heavily regulated and screened for arsenic and pesticides.
According to Robert Rico, President, Pleasant Kids, “Our vision is to be the leading provider of healthy beverage alternatives for children around the world. Our organic apple juice line is a market driven extension from our water line which has been very favorably received, proving our corporate vision is spot on. Our organic juices will serve as additional spring boards to bring kids the world over healthy and fun beverages their parents can trust, and that the kids can relate to, enjoy, and benefit from.”
Upcoming events include the Company’s participation in the 7-Eleven Central Florida Franchise Owner’s Association Tradeshow inOrlando, FL on 2/27//2014. Additional information on the Company’s programs, including the cast of Pleasant Kids mascots and a sneak peak of “Growing up with the Pleasant Kids” TV and DVD series, can be found at http://www.pleasantkids.com, YouTube and Facebook.
About Unified Grocers
Unified Grocers, Inc., a California corporation organized in 1922 and incorporated in 1925, is a retailer-owned, grocery wholesale cooperative serving supermarket, specialty, restaurant supply and convenience store operators located primarily in the westernUnited States and Pacific Rim.
About Associated Grocers of Florida
Associated Grocers of Florida, founded in 1945 as a cooperative food and grocery distributor, supplies leading independent retailers in the southeastern United States and in over 40 countries. With over 22,000 grocery products to choose from, Associated Grocers offers independent grocery stores, supermarkets and wholesale distributors a simple, cost-effective way to manage distribution needs. In addition, Associated Grocers of Florida offers value- added services that help manage everything from rush orders and reclamation to data processing and advertising.
About The Company
Headquartered in Burbank, CA. Pleasant Kids is America’s premium supplier of healthy beverage alternatives for children. One of the company’s fun features is our copyrighted characters. Our brand philosophy of Love, Happiness, and Joy sends a positive message to children of all ages. Additionally, all of our products are Eco-Friendly, BPA Free, Non-toxic, No Bisphenol A, and No Phthalates. Pleasant Kids, Inc. owns and operates Pleasant Kids EXTRA, Inc. EXTRA manages the intellectual copyrighted characters and makes them available for selected and limited business development, sponsorship opportunities and licensing deals.