WATERTOWN, Wis. — Klarbrunn, Inc. is excited to expand Vita ICE with two new flavors: Cranberry and Cucumber Lime. Following the successful launch of Vita ICE in March, the line extension provides consumers flavor offerings that are unique to the category.
Cranberry and Cucumber Lime align perfectly with the healthy lifestyle choices consumers make every day. The demand for superfruit and cucumber flavors has grown exponentially and Vita ICE is happy to meet these taste preferences in an equally healthy beverage.
“Consumers appreciate having a beverage they can feel good about drinking that also tastes indulgent,” says Gary Wypiszynski, Key Account Manager, Business Development. “When deciding to create two new flavors, cranberry and cucumber lime made sense from a health and a seasonal perspective.”
Cranberry fuses the favorite flavor of the holidays with a hint of sparkle for a crisp fruity punch you can drink all year long. Cucumber Lime blends perfectly clean cucumber with a dash of lime zing; a flavor combination that both refreshes and satisfies.
As the category continues to grow, Klarbrunn is looking forward to continuously offering innovative flavors and expanding the Vita ICE profile. Consumers are always looking for variety and Vita ICE invites consumers to look no further.
Klarbrunn is owned and manufactured by Wis-Pak, Inc. Wis-Pak is a manufacturer and distributor of Pepsi-Cola and other category leading beverages including Pepsi, Mountain Dew, DOC 360, Lipton, and Hog Wash. The company’s corporate office is located in Watertown, Wisconsin and production facilities are found throughout the Central and Southern United States. Wis-Pak is owned by 41 Shareholders, representing 65 independent Pepsi-Cola franchises. Wis-Pak is majority owner of WP Beverages, which is the seventh largest Pepsi-Cola franchisee in the United States with corporate headquarters in Madison, Wisconsin.