Six months after launching a new fund aimed at investment in emerging non-alcoholic beverage brands, the private equity arm of First Beverage Group has taken a stake in Health-Ade, which markets a line of premium, small-batch kombucha products. The deal is the first transaction made by First Beverage Ventures’ new fund.
The thing to remember here is that In Zone wasn’t doing badly. The brand, best known for its distinctive “toppers” – toylike straws molded in the image of kid-friendly licensed characters sitting atop toddler and kid-focused juice drinks -- has been on an upward trajectory over the past several years, after taking the time to go quiet and rework its distribution strategy in 2007.
“Drink WAT-AAH!” to be introduced at the star-studded “Songs For A Healthier America” album release event on Sept 30th in NYC. WAT-AAH! empowers kid fans to create its advertising and…
Leadership Team Structure Aligned to Focus on Commercial, Operations and Logistics Priorities DALLAS, Oct. 4, 2013 /PRNewswire/ — Dean Foods Company (NYSE: DF) today announced several changes in executive assignments…
Deerfield, IL (October 7, 2013) — Laphroaig®, the world’s #1 Islay Single Malt Scotch Whisky, proudly introduces its latest seasonal expression, Laphroaig® Triple Wood. Just in time for fall, this…
Whether Tailgating, Halloween Partying or Sipping Indoors, Red Stag by Jim Beam® Hardcore Cider Offers a New Flavor for Fall Cocktails Clermont, KY (October 8, 2013) – Just in time…
PLANO, Texas–(BUSINESS WIRE)–7UP, the official beverage sponsor of The Latin GRAMMY Awards® for the fourth consecutive year, is giving fans a chance to “Live it UP with Enrique” as part…
Compared with the other varieties that make up the TumericALIVE brand, this product is definitely the most unique tasting and has the lightest turmeric flavor of the line. And while the product is being marketed as a turmeric drink, it definitely feels like it could contend as an iced tea alternative as well.
WASHINGTON, D.C. – The American Beverage Association (ABA) today announced the election of 10 members to its Board of Directors. The three members elected for a first term are: Sally…
NORWALK, Conn., Oct. 7, 2013 /PRNewswire/ — The brisk weather days spark a little more excitement as SMIRNOFF® announces two crave-worthy and versatile flavor experiences, created from award-winning SMIRNOFF Vodka.…
The National Association of Convenience Stores (NACS) annual show is less than a week away in Atlanta. The largest event for the convenience and petroleum retailing industry, NACS is also one of the beverage industry’s most important events of the year. This year’s show features over 125 beverage companies. As always, BevNET.com will be on hand to cover and report on the beverage-related exhibitors at the show.
Two of the original three founders of Dream Water have now left the widely-distributed sleep shot company. Vincent Porpiglia, the company’s COO and acting CMO, resigned last week to pursue other options.
While it’s still early for the line of ginger-based drinks, founder Ruben Canada believes that Jin+Ja has and will continue to benefit from a solid footing in formulation, packaging and branding. “I think a big part of [our success] is making sure that we nailed it as far as making sure that we had a good foundation for the brand,” Canada said in an interview at the 2013 Natural Products Expo East show.
Unlike most “lite” or diet energy drinks out there, many of which are formulated with a zero-calorie sweetener, Scheckter’s OrganicEnergy Lite is simply a lighter version of the original version. The product has 70 calories and 18 grams of sugar per 8 oz. can, and the company seems to be betting that consumers will accept a few more calories to get something that is USDA Organic and that doesn’t contain stevia. Will that work?
