News

Review: Fire Blade Energy

Making its debut in the U.S. market. Fire Blade is a Austrian-based brand that markets an energy drink and shot. The products are not bad, but with a formulation, flavor and design that feels very much that of typical energy brands, we're concerned that Fire Blade could easily be forgotten amongst the sea of similar products that have come before it.

KonaRed Corporation to Release Green Tea

KALAHEO, Hawaii — KonaRed Corporation (www.KonaRed.com ) (OTCQB: KRED), the developers of the powerful antioxidant-rich wellness beverage made from the exclusive Hawaiian Coffee Fruit, announced today the January 2014 availability…

DS Waters Acquires Splash Water

ATLANTA — DS Waters of America, Inc. (DS Waters), owner of the Sparkletts® bottled water brand, announces the acquisition of Splash Water Inc.’s home and office bottled water delivery business…

Byarozavik Birch Tree Water Launches

On December 9-10, Byarozavik Birch Tree Water premiered at BevNET Live in Santa Monica, California, one of the beverage industry’s top conferences. “We’re excited to introduce a new category in…

Distribution Roundup: PepsiCo Partners With Buffalo Wild Wings, XYIENCE Hits the Dust Bowl

Buffalo Wild Wings, Inc. (BWW) announced Thursday that PepsiCo, Inc., will become the restaurant’s primary soft drink and non-carbonated beverage supplier. The partnership, which will begin in early 2014, will replace products by The Coca-Cola Co., Inc., in the chicken wing chain. It will also initiate a series of joint marketing initiatives tied to sports and entertainment, according to a release.

Agave Underground Tequila Expands Distribution to Canada

IRVINE, Calif.–(BUSINESS WIRE)–Agave Underground Tequila (www.agaveunderground.com), based out of Orange County, California, announced a distribution agreement and expansion internationally with Glazer’s of Canada, LLC. “The new manufacturer’s agreement between Agave…

Coca-Cola Splits North American Operations

In an effort to streamline operations and expedite its refranchising to independent bottlers, The Coca-Cola, Co., Inc. announced late Thursday that it will divide its North American operations into two units. On January 1, 2014, Coca-Cola Americas will no longer exist, paving the way for Coca-Cola North America (CCNA) and Coca-Cola Refreshments (CCR).

Hard Rock Energy Drinks Launch in South Florida

HOLLYWOOD, Fla., Dec. 12, 2013 /PRNewswire/ — Hard Rock Energy drinks are making their debut in South Florida.  This test market is the first step in rolling out the new…

Review: IBEX Drinkable Yogurt

IBEX is a line of drinkable yogurt products that are sweetened with cane sugar and come in four varieties. While yogurt is often associated with probiotic functionality, three of the SKUs feature an added function -- including recovery and "brain-boosting" -- that is specific to the variety. On the whole, we like the brand and formulation of the beverages, however, some minor changes will be needed to better explain the extra benefits in some of the flavors.