Charbay Releases “The Alambic Collection”
(St. Helena, CA) October 11, 2013 – CHARBAY® , one of America’s foremost artisanal distilleries, is celebrating its 30th Anniversary with the release of seven (7) new spirits and wines…
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Karma Tries for a Pure Play
Karma Water, best known as one of the leading mix-to-drink brands utilizing a cap that enables vitamins to be dispersed into a bottle of water, has launched a new alkaline…
Short-Term Innovation: Red Bull Soccer, Sprite’s Seasonal
Call it a nod to niche: a couple of high-profile beverage brands recently launched limited edition line extensions. Red Bull has launched “Bull Energy Drink," a new sweet orange-flavored variety that is sold in soccer arenas and other special venues, and the Coca-Cola Co. has introduced a new cranberry-flavored Sprite for the holidays.
Manhattan Marketers Create Tea Cocktails
Jennie Ripps and Maria Littlefield, the founders of Owl’s Brew, a tea made specifically for cocktails, didn't set out to reinvent the mixer category, but BevMo likes the idea, anyway.
Minta Now Available at Kroger’s Taste of Tomorrow
Minta Expands Presence Into Kroger Network Starting in Colorado LOS ANGELES, CA, October 10th, 2013 Minta Beverages, Inc., maker of the naturally flavored mint soda announced today that King Soopers…
Mountain Dew Welcomes Sean Malto to its Professional Skate Team
SAN FRANCISCO, Oct. 10, 2013 /PRNewswire/ — Today, Mountain Dew® announced that professional skateboarder Sean Malto has officially signed with the Mountain Dew Skate Team. The Kansas native will make…
WAT-AAH! Celebrates Halloween With The Release Of a Limited Edition Bottle
WAT-AAH!, a brand of functional water for kids and teens, unveils “WAT-AAH! BOO”, a limited edition bottle to celebrate Halloween and to promote healthy hydration in support of the Partnership…
Jersey Artisan Distilling Launches its Flagship Line of Premium Spirits, Busted Barrel Dark Rum
Barrel Aged Rum Straddles the Line between Premium Mixer and Sipping Spirit FAIRFIELD, N.J. (October 10, 2013) – Jersey Artisan Distilling, New Jersey’s first licensed distillery to open since the…
Green Mustache, A New Line Of Organic Veggie Juice Smoothies For Children, Launches In NYC
NYC-Based Premier Specialty Food Retailer is First to Offer Nutritious and Delicious New Brand in All Five of its Retail Outlets NEW YORK, Oct. 10, 2013 /PRNewswire/ — Green Mustache’s …
Wild Turkey Introduces Wild Turkey Spiced
Hailing from the “Island of Kentucky,” New Flavor Designed to Grow Category by Introducing Wild Turkey Bourbon to Spiced Rum Drinkers Looking to “Man Up” LAWRENCEBURG, Ky., Oct. 10, 2013 …
Tullamore D.E.W. Irish Whiskey Launches Phoenix Limited Edition
Irish Whiskey Inspired by Strength of Townspeople Who Displayed ‘Irish True’ Spirit in the Face of Adversity After Hot-Air Balloon Disaster of 1785 NEW YORK, NY (October 10, 2013) –…
Novartis Puts NoDoz Into Energy Shot Game
Long before Red Bull, Monster and 5-Hour Energy, there was NoDoz, one of the first and best known over-the-counter caffeine supplements sold in the U.S. In recent years, however, energy drinks and shots have become a booming, multi-billion dollar category, and, in the process, made NoDoz seem like a relic of previous generations. That may change. After years of sitting on the sidelines, NoDoz has finally gotten into the game with the recent launch of NoDoz Energy Shots.
PepsiCo Launches New Campaign Starting Soccer Superstar Leo Messi
PURCHASE, N.Y., Oct. 10, 2013 /PRNewswire/ — #FUTBOLNOW – Pepsi builds global excitement for a yearlong football platform with the launch of a new campaign, “The Trick,” starring four-time “FIFA…
Review: Harmless Harvest Cinnamon & Clove
Harmless Harvest’s Cinnamon & Clove 100% Raw Coconut Water is a new “seasonal” product that is being introduced for the 2013 holiday season (it’s launching in early November in Whole Foods nationwide). As far as flavor goes, it’s definitely something that’s unique and creative, almost to a fault (at least from a natural appeal perspective).