News

Essentia Water Partners With Runa for Winter Promotion

by Press Release,

BOTHELL, Wash. — Essentia® Water, the innovator of the first bottled functional water brand in the United States, is partnering with Runa®, the first company to bring the guayusa super-leaf…

Red Bull Gives Evian Wheels Red Bull Gives Evian Wheels

Red Bull Gives Evian Wheels

by Max Rothman,

Danone Waters of America (DWA), the makers of evian spring water, announced last week that it will test a distribution partnership with Red Bull Distribution Company (RBDC). The test will focus on small format channels such as convenience, drug, select food service and specialty retail stores in southern California and central/southern Florida, two of evian’s key markets.

Review: BLK+ Review: BLK+

Review: BLK+

by BevNET.com Staff,

blk Beverages has introduced a new flavored line extension to its brand of fulvic trace mineral infused waters. blk+ contains the same black-colored liquid as blk's primary line along with citric acid, natural flavors and stevia, which keeps the calorie count at zero. All in all, blk has done a good job in creating a mainstream-oriented offering, although the company still needs to do a bit more in terms of educating consumers about the functional benefits of the products.

Millbrook Distillery Launches in New York’s Hudson Valley Millbrook Distillery Launches in New York’s Hudson Valley

Millbrook Distillery Launches in New York’s Hudson Valley

by Press Release,

Dutchess County-Based Distillery Releases All-New Signature Bourbon – Dutchess Private Reserve  STANFORDVILLE, NY (Dec. 17, 2013) – Millbrook Distillery of Stanfordville, NY has just announced the release of its Millbrook…

Federal Judge Dismisses Monster Lawsuit Against S.F. City Attorney Federal Judge Dismisses Monster Lawsuit Against S.F. City Attorney

Federal Judge Dismisses Monster Lawsuit Against S.F. City Attorney

by Ray Latif,

Seven months after Monster Beverage Corp. filed a lawsuit against San Francisco City Attorney Dennis Herrera, one that aimed to block his investigation into the company’s marketing practices and regulate the caffeine content in its energy drinks, a federal judge has dismissed the case.

DDW Acquires Dupont Danisco Food Colorings

by Press Release,

LOUISVILLE, Ky. — D.D. Williamson (DDW) announces the acquisition of the food coloring product line and related processing equipment from Danisco USA Inc., a part of DuPont Nutrition & Health…

Celsius Holdings Announces New Vice President of Marketing

by Press Release,

BOCA RATON, Fla. — Celsius Holdings, Inc., (Other OTC: CELH) the creator and marketer of Celsius®, the world’s first and only negative calorie beverage backed by clinical science, is excited…

Eisner Returns, While Tata and Mirza Are Out Of Activate Eisner Returns, While Tata and Mirza Are Out Of Activate

Eisner Returns, While Tata and Mirza Are Out Of Activate

by Jeffrey Klineman,

Eisner, who co-created the brand with Burke Eiteljorg as the Rising Beverage Co., Inc. in 2005, announced Friday that he was buying the company back from its current investors and that he would be taking over the position of President. Craig Berger was taking on a dual COO/CFO role while current president Reza Mirza was departing.

Whey Coco Partners with L.A. Libations, Set to Launch in Kroger in 2014 Whey Coco Partners with L.A. Libations, Set to Launch in Kroger in 2014

Whey Coco Partners with L.A. Libations, Set to Launch in Kroger in 2014

by Ray Latif,

Last week, Whey Coco, which markets a powdered blend of whey protein and coconut water, announced a new broker agreement with SoCal-based beverage incubator L.A. Libations. The deal has been in the making since June and recently produced a major retail placement for the brand: Whey Coco will gain shelf space in select Kroger stores in the Northeast beginning in March 2014 with plans for a national launch later in the year.