Everett, MA, September 30, 2013 – Craft Brewers Guild of Boston is proud to announce the launch of a craft spirits division, Blueprint Brands. The Blueprint Brands portfolio features an…
New York, NY (September 26, 2013) – After several years tinkering in the laboratory, HENDRICK’S Gin Master Distiller, Lesley Gracie has perfected a new quinine cordial for bartenders to create…
SAN FRANCISCO (September 30, 2013) – For coffee and tequila fanatics looking to shake up the mundane, it’s time to dance with the Diablo. Rolling out in select markets this…
Pepsi Adds Soundtrack to its “Are You Fan Enough” Campaign with NFL Players’ Favorite Playlists on iTunes Radio PURCHASE, N.Y., Sept. 26, 2013 /PRNewswire/ — Today, Pepsi announced the launch…
“Pink Pack” program has raised more than $2.5 million to fund breast cancer research grants STAMFORD, Conn., Sept. 26, 2013 /PRNewswire/ — Currently, 1 in 8 women living in the…
“Kids vs. Pros Playground Throwdown” to Feature Desktop Game, Sweepstakes and National Televised Event NORTHFIELD, Ill., Sept. 26, 2013 /PRNewswire/ — Capri Sun Roarin’ Waters, a refreshing low-calorie flavored water…
LIVERPOOL, England–(BUSINESS WIRE)–Liverpool Football Club today announced Gatorade as the Reds’ Official Sports Nutrition Partner. The Club and U.S. based-brand will commence a three-year partnership, fueling the LFC Team including…
With the fresh juice craze reaching a fever pitch in the U.S., product preservation technology was featured prominently at this year’s PACK EXPO International, held from September 23-25 at the…
Cheribundi CEO Brian Ross said that about 90 teams from the NHL, NFL, MLB, NBA and NCAA regularly drink his company's tart cherry juice, but most consumers don't know that yet.
L.I.F.E. (aka “Let It Fly Energy”) Fruit Punch is a “vitamin enhanced energy drink” that is sweetened with sucralose and stevia. For the most part, we enjoyed the formulation of the beverage, but the design of its package and the branding of the product (beginning with the name itself) are both causes for concern.
Coca-Cola’s Venturing and Emerging Brands Unit (VEB) is planning to reorganize the sales forces of its three wholly-owned entrepreneurial brands into a single unit capable of selling its portfolio throughout the Coke system, BevNET has learned.
Profitable and continuing to evolve, Zola’s restaged “Fruits of the World” platform and rapid ascension as a player in the coconut water category have positioned the company for sustained growth in both natural and mainstream retail channels. With the pieces in place, founder Chris Cuvelier and his team are pressing forward -- and not looking back.
Diabolo “Loco” Acai Berry Guava is a reduced-calorie energy drink and one of two varieties that make up the brand’s “Energizing Collection.” While we’re not sold on the company's segmentation of “Refreshing” and “Energizing” products (all of them look like energy drinks), this is definitely one of the more enjoyable varieties that we’ve sampled from Diabolo.
PARAMUS, N.J. — Oceans Omega, a leading supplier of water-soluble Omega-3 EPA and DHA ingredients for food, beverage, nutritional and pet care products, announced today the world’s first commercially produced…
