News

CIROC Ultra Premium Vodka Scores NBA Partnership

Sean “Diddy” Combs Announces CIROC as “The Toast of the NBA” NEW YORK, Nov. 20, 2013 /PRNewswire/ — CIROC Ultra Premium Vodka and the National Basketball Association (NBA) today introduced…

Water Still Plays Second Fiddle for Children, Teens

Although water has overtaken carbonated soft drinks as the most consumed beverage among U.S. adults, children and teens remain more likely to choose drinks like milk and soda than water, according to a new report from The NPD Group, a market information and advisory firm.

Distiller Pamela Heilmann Joins Michter’s Distillery

LOUISVILLE, Ky., Nov. 19, 2013 /PRNewswire/ — Michter’s Distillery, LLC is pleased to announce the appointment of Pamela Heilmann as Distiller and Vice President Production. Ms. Heilmann joins Michter’s with…

Review: Vivaloe Mango Aloe

Vivaloe has added a mango variety to its line of aloe drinks. Like the company's other flavors, this one blends aloe vera pulp and aloe vera gel with sugar, natural flavors and stevia to form the base of the drink. Added mango juice gives the product a nice tropical twist, and, overall, it's a solid addition to the lineup.

Tequila el Jimador Revamps Its Bottle

LOUISVILLE, Ky., Nov. 18, 2013 /PRNewswire/ — Tequila el Jimador, the No. 1 selling 100 percent agave tequila in Mexico*, significantly updated its bottle aimed at expanding the brand’s footprint.…

Evian and Coca-Cola to End Distribution Partnership

Coca-Cola will continue to distribute Evian through the first half of 2014, however, its last ship date will be on July 3. After that, Evian, a branch of The Danone Group, will work with several wholesalers and use the distribution system of Dannon yogurt, another branch of The Danone Group, to compensate for the loss of Coke’s expansive network.