In this video, BevNET CEO John Craven and Editor-in-Chief Jeff Klineman examine the impact of Expo East for small and emerging brands and how new companies have used innovation to differentiate themselves and, in the process, altered the trajectory of natural beverage categories.
PepsiCo today re-introduced Aquafina FlavorSplash, a line of zero-calorie, flavored and carbonated waters. The brand, which first appeared in 2005 and was dropped after a few months on the market, has returned with a new look and branding that leans toward a younger set of consumers. The return of the brand also comes with a new line of liquid water enhancer products -- PepsiCo’s first foray into the category,
Phoenix (October 2013) — Libation Nation, a premiere producer of fine spirits, is proud to launch their latest liquor creation, Donkey Piss Tequila. Despite the outlandish name, this unique formula…
October 1, 2013 — New York, NY — Mercy Nutraceuticals, Inc., a company which creates functional products with clinically proven results, is pleased to announce an agreement with Dolce Beverage…
In 2011, Harmless Harvest launched its 100% raw & organic coconut water to popular acclaim. Two years later the pioneering beverage company has set out to “reconnect people to the…
SAN FRANCISCO, CA, September 30, 2013 – Arriving in America for the first time, Anchor Distilling introduces Blue Hanger 7th Limited Release, a United States exclusive from Berry Bros. &…
Iconic Spirits Brand Unveils First New Product Offering in Limited Quantities this Fall NEW ROCHELLE, N.Y., Oct. 1, 2013 /PRNewswire/ — Jagermeister, the 7th largest premium spirit brand in the…
Natural Cabana Lemonade to Be Rolled Out Across 187 Save Mart Locations in Northern California Throughout October DENVER, CO–(Marketwired – Oct 1, 2013) – The Pulse Beverage Corporation (http://www.pulsebeverage.com) (OTCQB: …
Reed’s Top Four Kombucha Flavors Are Available in All 80+ Stores Throughout the Mid-Atlantic and Northeast Regions LOS ANGELES, CA–(Marketwired – Oct 1, 2013) – Reed’s, Inc. (NYSE MKT: REED),…
Though the restaged brand bares more than a passing resemblance to Sparkling ICE, the line is, unlike the Talking Rain-owned juggernaut, an all-natural product. LaCroix has launched Spree at Target, and will position and place the brand to reach natural consumers wary of artificial and genetically modified ingredients, according to Vanessa Walker, SVP Marketing and Strategy, LaCroix Beverages Group.
Gutz Energy Drink, which is the flagship flavor of the company’s line of shots and energy drinks, is one of those unfortunate brands that, as is so often the case in the energy category, has put the cart before the horse.
Deerfield, Ill. (September 30, 2013) – Today, John DeKuyper & Sons™ Crave Chocolate Liqueurs, a premium line of chocolate cordials, announces the nationwide launch of JDK&Sons™ Crave Chocolate Truffle Liqueur. …
Natural Products Expo East in Baltimore last week confirmed that High Pressure Processing is indeed the hottest trend in beverage business on the natural side – the next proof point will likely fall to consumers. Still, pricing remains an issue.
Reed's has in recent months seen quite bit of traction with its Culture Club Kombucha line having gained new distribution for the products in several mainstream and natural retailers, including Kroger. With steadily increasing sales, the company recently rolled out two new varieties -- Lemon Ginger Raspberry and Passion Mango Ginger -- for the brand, and both are excellent additions to an already solid line-up.
