News

Beverage School: When Should I Use Multiple Co-Packers?

Finding the right co-packer for your beverage brand is like finding the right person to baby-sit your kids: you want peace of mind in knowing that your product is in good hands and will be treated with the utmost care and quality. The process often requires a significant investment in time and research, but once you’ve found the right partner, you’re set. Or are you?

Treatt Develops Three New Tea Ingredients

Treatt, the leading flavor and fragrance ingredient manufacturer, has introduced three exciting new additions to its innovative portfolio of tea products. Developed in response to the growing global popularity of…

Sambazon to Release Peppermint Mocha Smoothie

SAN CLEMENTE, Calif. — Sambazon, the pioneer of açaí and organic Amazon Superfoods™, is ringing in the holiday spirit by announcing the addition of Energy Peppermint Mocha to its fresh…

Premier Protein, Joint Juice Sold to Post for $180 Million

Post Holdings Inc., the cereal maker behind Fruity Pebbles, Grape Nuts, and Honey Bunches of Oats, among others, paid $180 million for Premier Nutrition Corp., the company that makes functional beverages Joint Juice and Premier Protein shakes, among other products.

Jin+Ja Wins Advertising Contest

NEW YORK — The story of a patent attorney who risked it all to follow his passion evolved into an inspirational deliciously powerful wellness elixir called Jin+Ja has won the…

AMAZON Beverages Debuts on West Coast

MIAMI — Prepare to experience the mythological power of the Amazon rainforest superfruits – packed into one potent beverage! Introducing AMAZON Beverages, exhilarating entries into the groundbreaking category of extract…

Review: Golazo Sugar Free

Sweetened with a blend of erythritol and stevia, Golazo's sugar-free varieties contain 10 calories per 12 oz. slim can, hence their "all-natural" tag. We're quite pleased with the formulation of the drinks, which also contain electrolytes and 100mg of caffeine, and, given the recent bad PR for mainstream energy products, we also like Golazo's approach of being a “sports energy drink.”

Review: GreenFit

Marketed as "6 functional drinks in one bottle,” GreenFit is a new brand of all-natural drinks that are infused with protein, energy, fiber, antioxidants, "green superfoods" and electrolytes. While these added ingredients might be beneficial, it’s hard to imagine how many consumers want all of these benefits at once and are willing to sacrifice flavor in order to get them.

Sprite Presents Original Short Films By College Students

ATLANTA — Got a thirst to see the very latest film creations from America’s up-and-coming filmmakers? Sprite Films™ today debuts four original short films developed from script-to-screen by four talented…

Senators Demand Energy Drink Companies Stop Marketing to Kids

In a Senate committee hearing that could have far-reaching implications for the energy drink business, a group of focused Senators tore into the current and past marketing strategies of energy drink companies, claiming they have targeted vulnerable children as potential consumers.

Review: Live Soda

We're seeing a growing number of carbonated kombucha products on the market, including Live Soda, a brand of drinks that blend kombucha and soda. The products, which come in three varieties, are sugar- and stevia-sweetened and nicely formulated and feature flavors that may find some mainstream traction -- something that has eluded the kombucha category.