We're seeing a growing number of carbonated kombucha products on the market, including Live Soda, a brand of drinks that blend kombucha and soda. The products, which come in three varieties, are sugar- and stevia-sweetened and nicely formulated and feature flavors that may find some mainstream traction -- something that has eluded the kombucha category.
LAS VEGAS — Mastering the three Rs of environmentalism – reduce, reuse, and recycle – Real Water has become a leader in the green-practices business community. Real Water is purified…
From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Some of these companies have been showcased in lists recently assembled by Forbes and BrandInnovators.com, confirming the diverse roots of ready-to-drink beverage trail blazers.
While Nu Smoothie is certainly a straightforward product -- it's a 100 percent blend of purées and juices -- we're left feeling as though the company is chasing a juice/nectar market that existed a decade ago.
Casey’s General Store was viewed as an operation that had adapted to changing times following a report from a Kansas City, Mo., television station indicating that Casey’s had enacted a restriction on the sale of energy drinks to minors. The report quickly snowballed to other parts of the country. Only problem: Casey’s wasn’t actually adapting — it was following its own status quo.
BROOKLYN, N.Y. — The American flavor company Virginia Dare has established a broad partnership with one of Madagascar’s most experienced vanilla exporters, SOARARY. In an agreement finalized in March 2013,…
COVINGTON, La. — Evamor, an alkaline water with the highest natural pH among domestic brands, today announced a distribution agreement with Crescent Crown Distributing Co., Inc. Crescent Crown will deliver…
EL SEGUNDO, Calif. — ZICO Pure Premium Coconut Water has officially partnered with Bruno Mars for The Moonshine Jungle Tour, providing natural Oomph from coconuts, as the official non-alcoholic beverage…
The opinion of a New York State appeals court mirrored what many denizens have muttered to themselves since Mayor Michael Bloomberg first hatched his soda ban efforts: too much power.
The first set of witnesses to be called for questioning by the U.S. Senate Committee on Commerce, Science, and Transportation during tomorrow's hearing on energy drink marketing includes representatives from the three biggest energy drink companies in the U.S., including Rodney Sacks, the chairman and CEO of Monster Beverage Corp.
LAS VEGAS — XYIENCE Xenergy, the official energy drink of the UFC®, announces that on Saturday, Aug. 17, 2013 former UFC Welterweight Champion and XYIENCE team athlete Matt “The Terror”…
RALEIGH, N.C. — Mims Distributing Company, a beer distributor that services a nine-county area in and around the Triangle, has announced that it has added Playboy Energy Drink to its…
FORT LAUDERDALE, Fla. — Sparkling ICE is the fastest growing non-alcoholic beverage in the United States. As part of a fully-integrated marketing program to further its growth in 2013, TEAM…
The debate over energy drink safety is moving to the U.S. Senate tomorrow with the start of hearing in the Committee on Commerce, Science, and Transportation examining the way energy drink companies market their products.
