News

Review: Live Soda

We're seeing a growing number of carbonated kombucha products on the market, including Live Soda, a brand of drinks that blend kombucha and soda. The products, which come in three varieties, are sugar- and stevia-sweetened and nicely formulated and feature flavors that may find some mainstream traction -- something that has eluded the kombucha category.

Diverse Beverage Innovation Recognized

From HPP juices to evolving forms of energy products, the non-alcoholic beverage industry is being lauded for innovation. Some of these companies have been showcased in lists recently assembled by Forbes and BrandInnovators.com, confirming the diverse roots of ready-to-drink beverage trail blazers.

Review: Nu Smoothie

While Nu Smoothie is certainly a straightforward product -- it's a 100 percent blend of purées and juices -- we're left feeling as though the company is chasing a juice/nectar market that existed a decade ago.

Casey’s Clarifies Energy Drinks Policy

Casey’s General Store was viewed as an operation that had adapted to changing times following a report from a Kansas City, Mo., television station indicating that Casey’s had enacted a restriction on the sale of energy drinks to minors. The report quickly snowballed to other parts of the country. Only problem: Casey’s wasn’t actually adapting — it was following its own status quo.

Virginia Dare Announces Presence in Madagascar

BROOKLYN, N.Y. — The American flavor company Virginia Dare has established a broad partnership with one of Madagascar’s most experienced vanilla exporters, SOARARY.  In an agreement finalized in March 2013,…

Evamor Alkaline Water Agrees With Crescent Crown Distributing

COVINGTON, La. — Evamor, an alkaline water with the highest natural pH among domestic brands, today announced a distribution agreement with Crescent Crown Distributing Co., Inc. Crescent Crown will deliver…

ZICO Partners With Bruno Mars on Tour

EL SEGUNDO, Calif. — ZICO Pure Premium Coconut Water has officially partnered with Bruno Mars for The Moonshine Jungle Tour, providing natural Oomph from coconuts, as the official non-alcoholic beverage…

Bloomberg Soda Ban Rejected Again

The opinion of a New York State appeals court mirrored what many denizens have muttered to themselves since Mayor Michael Bloomberg first hatched his soda ban efforts: too much power.

Witness List: Committee to Call Red Bull, Rockstar, Monster

The first set of witnesses to be called for questioning by the U.S. Senate Committee on Commerce, Science, and Transportation during tomorrow's hearing on energy drink marketing includes representatives from the three biggest energy drink companies in the U.S., including Rodney Sacks, the chairman and CEO of Monster Beverage Corp.

Mims Distributing Company Adds Playboy Energy Drink

RALEIGH, N.C. — Mims Distributing Company, a beer distributor that services a nine-county area in and around the Triangle, has announced that it has added Playboy Energy Drink to its…

Sparkling ICE Partners With TEAM Enterprises

FORT LAUDERDALE, Fla. — Sparkling ICE is the fastest growing non-alcoholic beverage in the United States. As part of a fully-integrated marketing program to further its growth in 2013, TEAM…

U.S. Senate Committee to Explore Energy Drink Marketing Tomorrow

The debate over energy drink safety is moving to the U.S. Senate tomorrow with the start of hearing in the Committee on Commerce, Science, and Transportation examining the way energy drink companies market their products.