News

Review: Strawberry Moon Juice

Boasting that its juices are "TRULY RAW," Seattle-based Strawberry Moon does not pasteurize or high pressure process any of its products. While the juice blends, which have a three-day shelf life, are primarily sold on the company's website, Strawberry Moon does have some retail distribution, and, from our perspective, will need to make some significant changes to its packaging if it wants to scale its business.

NY2O Water Enters Whole Foods in Greater NYC

NEW YORK — NY2O, America’s premium bottled water from the Catskill region of New York State, is now available for purchase at 26 Whole Food Market locations in the greater…

Can Manufacturers Institute Redesigns Website

WASHINGTON, D.C. — The Can Manufacturers Institute (CMI) announces a fresh new design for www.cancentral.com, which is the interactive destination to learn everything about cans. The re-launched website includes featured…

Alkalife Hires New National Sales Manager

Alkalife, a leading provider of products promoting alkaline health, today announced that Steven C. Souders will join the Alkalife team as national sales manager. Within this role, Souders will manage…

Fruit 66 Acquired by AZ Juice Maker

Hargis said he and his investors have sold Fruit 66 to Tempe, Ariz.-based Sun Orchard, a juice maker with deep roots in supplying food service operations like hotels and schools with private-label juices, juice drinks and mixers.

Video: An Interview with Rachel Malsin of Project Juice

Certainly, the direct-to-consumer delivery model has been a key launching pad for marketers of raw juice products, particularly through the sale of packaged juice cleanse programs. Recently, however, a growing number of companies are attempting to enhance brand awareness while meeting growing demand and interest in raw juice via the construction of retail storefronts. San Francisco-based Project Juice is one such company.

West Coast Chill Expands Distribution

IRVINE, Calif. — West Coast Chill Pure Energy, The Premium Alternative to Traditional Energy Drinks, which contains NO SUGAR, NO CAFFEINE, and NO ARTIFICIAL SWEETENERS and which is also available…

BluePrint Launches Three New Flavors

NEW YORK — BluePrint brand announces the launch of three new juice beverage flavors, exclusive to Whole Foods Markets nationwide. BluePrint™ brand, the popular cold-pressed fruit and vegetable juice and…

Review: Brew Dr. Kombucha

Brewed and bottled by Portland, Ore.-based Townshend's Tea Company, Brew Dr. Kombucha is a line of kombucha products that come in five varieties. We definitely enjoyed the three flavors that we sampled and like the stubby bottle package that the company uses for the drinks. However, we do recommend an adjustment in how some of the products are named...

WAT-AAH! Continues Summer Marketing Campaign

NEW YORK — WAT-AAH!, one of the fastest growing and most exciting functional bottled water brands in the industry, continues its “SUMM-AAH! Time” campaign as part of the ongoing “Summer…

To Get Bigger, BluePrint Goes a Little Smaller

In a couple of significant moves for the company, BluePrint is set to launch a new line of 10 oz. bottles to its brand of high-pressure processed juice blends, and next month will open its first storefront in Venice, Calif. The latest news from BluePrint, which was acquired by Hain Celestial in December, comes amid a dramatic leap in awareness and demand for cold-pressed juices, as well as the introduction of a variety of similarly positioned brands over the past year.

FIJI Water Named Sponsor of Toronto Film Festival

LOS ANGELES, Calif. — FIJI Water will serve as the Official Water Sponsor for the 38th Toronto International Film Festival it was announced today.  FIJI, the number one imported bottled…

Review: LuliTonix

LuliTonix produces a line of raw (non pasteurized, non-HPP) juice blends that are -- aside from very limited retail distribution in the New York City area -- sold direct to consumers via the company's website. LuliTonix has done a great job differentiating its blends from the range of other raw juices on the market, but we do have a couple issues with its branding...

Beverage School: When Should I Use Multiple Co-Packers?

Finding the right co-packer for your beverage brand is like finding the right person to baby-sit your kids: you want peace of mind in knowing that your product is in good hands and will be treated with the utmost care and quality. The process often requires a significant investment in time and research, but once you’ve found the right partner, you’re set. Or are you?