BluePrint Launches Three New Flavors

NEW YORK — BluePrint brand announces the launch of three new juice beverage flavors, exclusive to Whole Foods Markets nationwide. BluePrint™ brand, the popular cold-pressed fruit and vegetable juice and juice beverage line, is designed to detoxify and purify the body. The expanded line offering is created to connect with a wider consumer base by offering more options both from a palate and health-driven perspective.

Available August 15th, each of the three flavors— Carrot Lemon, Kale Apple Lemon and Orange Grapefruit Lemon—are 100% raw and certified organic and made from fruits, vegetables, and nothing else.

The three new flavors are:

Carrot Lemon – Organic carrots and organic lemons offer a unique twist on a simple flavor profile.

Kale Apple Lemon – Organic kale is complemented by organic apple and organic lemon to provide a perfect option for those new to green juice.

Orange Grapefruit Lemon – Three kinds of citrus in a delicious juice blend make an ideal breakfast beverage and a refreshing alternative to your standard OJ.

The new flavors are offered in a newly designed 10 fl. oz. bottle, at a price point starting at $5.99 and are available exclusively at Whole Foods Markets nationwide. The 10 fl. oz. serving size is perfect for an on-the-go beverage or to be enjoyed with a meal.

“For those unfamiliar with juice cleansing or for anyone looking for a healthy beverage or meal pairing, we wanted to expand the BluePrint™ brand and line offering. Giving customers new ways to experience BluePrint™ juice beverages is critical to us,” said Zoë Sakoutis, BluePrint™ Founder.

Erica Huss, Co-Founder, adds, “We are confident that the new bottle size and wider variety of flavor profiles will be a hit with existing fans and attract new ones to try the brand!”

BluePrintJuice® brand is unique to the market with their commitment to unparalleled quality, by cold pressing their juice. Produce is sourced from independent and certified organic growers. The brand utilizes the innovative technology of high pressure pascalization instead of heat pasteurization and features ingredients that are 100% raw, USDA certified organic, nondairy, non-GMO and certified kosher.

BluePrint has plans to expand the 10 fl. oz. and 16 fl. oz. collections of juice and juice beverages with new flavors.

About BluePrint

Launched in 2007 by Founder Zoë Sakoutis and Co-Founder Erica Huss, BluePrint™, a brand of The Hain Celestial Group,
Inc. (NASDAQ: HAIN), is the pioneering line of raw fruit and vegetable juice and juice beverages. The brand includes
BluePrintCleanse, the line of juice and juice beverage cleanses designed to detoxify and purify the body; BluePrintJuice®,
the line of juice and juice beverages sold in individual bottles and available in select retail outlets and online; and
BluePrintBar, a nutritious and delicious fruit and nut bar sold exclusively through FreshDirect. BluePrintCleanse brand was
created to offer different cleanse levels customized to one’s dietary habits and history. BluePrint juice, juice beverages and
bars are delivered to homes and offices in the U.S. and Canada, and are also available at select retail outlets.